The SMG Swiss Marketplace Group is delighted to have appointed an internal candidate, Jochen Pernegger, as the new Managing Director for FinanceScout24.
Daniel de Carvalho, Group Director Corporate Communications at SMG shares his thoughts with us in this guest article.
tutti.ch has been in motion quite a bit these past few years. One particularly challenging project was moving their legacy setup onto the AWS cloud.
Marketing Mix Modelling (MMM) is a decades-old method for optimising marketing spending. The term was established in 1979 but refers to a wide range of models of varying complexity.
The merger of the former Scout24 Switzerland and TX Markets to form SMG Swiss Marketplace Group in mid-November 2021 brought together the combined strengths of Switzerland’s leading digital marketplaces.
You are most likely familiar with Search Engine Optimization (SEO); a process to increase the organic website traffic and the quality of said traffic to a website that comes from search engines, such as Google or Bing.