The SMG Swiss Marketplace Group is delighted to have appointed an internal candidate, Jochen Pernegger, as the new Managing Director for FinanceScout24.
Daniel de Carvalho, Group Director Corporate Communications at SMG shares his thoughts with us in this guest article.
tutti.ch has been in motion quite a bit these past few years. One particularly challenging project was moving their legacy setup onto the AWS cloud.
If you visit AutoScout24, MotoScout24, ImmoScout24 or FinanceScout24, you’ll notice that the brands and online portals are sporting a brand new design in fresh colours.
Marketing Mix Modelling (MMM) is a decades-old method for optimising marketing spending. The term was established in 1979 but refers to a wide range of models of varying complexity.
With the merger of Scout24 Switzerland and TX Markets to form SMG Swiss Marketplace Group AG in November 2021, the two leading Swiss operators of digital marketplaces joined forces.
The merger of the former Scout24 Switzerland and TX Markets to form SMG Swiss Marketplace Group in mid-November 2021 brought together the combined strengths of Switzerland’s leading digital marketplaces.
You are most likely familiar with Search Engine Optimization (SEO); a process to increase the organic website traffic and the quality of said traffic to a website that comes from search engines, such as Google or Bing.
At the end of last year, the Ricardo “Purchasing” team collectively decided that they wanted to improve the bidding experience on the platform.
Feed-driven ads are ads that can be created dynamically, based on your product feed, to allow you to advertise multiple products/services at scale.
SMG Swiss Marketplace Group Ltd. provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24, CAR FOR YOU), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24). The company was founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic.
© SMG Swiss Marketplace Group Ltd. 2022
