Tutti has been in motion quite a bit these past few years. One particularly challenging project was moving their legacy setup onto the AWS cloud. Whilst this move solved many of the problems that came with the previous on-premise approach, it didn’t solve everything. Junze Bao, Site Reliability Engineer for General Marketplaces at SMG Swiss Marketplace Group, gave us an insight into a more recent migration and the wins and challenges that came with it.
On the first of July, all Scout24 brands belonging to SMG Swiss Marketplace Group went live with a new look and feel! The result of a six-month rebranding process to refresh and reinvigorate the brands with a strong new identity. The marketing, UX, engineering, and communications teams at ImmoScout24, AutoScout24, MotoScout24, and FinanceScout24 joined forces to breathe new life into these well-established brands.
Marketing Mix Modelling (MMM) is a decades-old method for optimising marketing spending. Joël Bühler, Head of Marketing Intelligence & Technology at SMG Swiss Marketplace Group, gives us an insight into Marketing Mix Modelling, why Lego helps to understand it, and how it is applied at SMG.
You are most likely familiar with Search Engine Optimization (SEO); a process to increase the organic website traffic and the quality of said traffic to a website that comes from search engines, such as Google or Bing. However, “ASO” has become more relevant in an increasingly mobile world.
The Ricardo “Purchasing” team collectively decided that they wanted to improve the bidding experience on their platform. Product Designer Gemma Cardus and UX Writer Yuliya Denysenko talked about this project and gave us an insight on how they defined their testing practices and goals.
Daniel de Carvalho, Group Director of Corporate Communications at SMG has written this article about his responsibilities to guide his team in the right strategic direction and to articulate they are and what they do.
Imagine completely shutting down a website like tutti.ch. Sound scary? It is – and yet the tutti.ch team had to do just that to move their website to the cloud. Paweł Szczepaniak, Principal System Engineer for General Marketplaces at SMG, talked about their biggest migration project yet and how it all turned out great!