In October 2020, Google Analytics made a major announcement: the move from a session-based tracking model to an event-based model would be completed by July 2023. This change brought about the introduction of Google Analytics 4.
In this article we will be looking at the requirements and distinctions of personal data and how at SMG Swiss Marketplace Group we distinguish between two ways of collecting data.
La place de marché en ligne suisse Ricardo fait le bilan d’une nouvelle année au succès retentissant. Avec 1,56 million d’utilisateurs/-trices actifs/-ves, Ricardo enregistre en
Employees are those who help drive a company forward, so at SMG we aim to facilitate employee-driven initiatives that will ultimately better the company’s products and services. This is why the SMG Group Acceleration Team has launched the “SMG Digital Spark”.
In this third and final part of our rebranding trilogy, we want to talk about the campaigns set up for this rebranding.
There are many ways to incorporate sustainable habits into your various on- and offline routines. However, these habits can only be formed if they are accessible.
Trust is a broad term, especially when we apply it to the online world. For online marketplaces, trust plays a crucial role in their success. It is one of the most important factors that contribute to the willingness to buy and sell on a platform.
Les prix pratiqués par les vendeurs de maisons individuelles ont encore diminué le mois dernier. Les prix des appartements en copropriété se maintiennent quant à eux à un niveau élevé. Après une augmentation de plusieurs mois, le niveau des loyers proposés a légèrement reculé en novembre.
This article will take a closer look at the sponsoring and collaboration efforts between our Automotive division – more specifically AutoScout24 – and one of the most important B2B events in the Swiss automotive industry: “Schweizer Auto des Jahres”.
En Suisse, les crédits aussi ont une saison: la plupart sont accordés au printemps et à l’automne.
SMG Swiss Marketplace Group SA fournit à ses clients les meilleurs outils pour prendre des décisions importantes dans leur quotidien. Le portefeuille s’étend actuellement sur quatre domaines d’activité: Real Estate (ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) et Finance & Insurance (FinanceScout24, moneyland.ch). La société a été fondée en novembre 2021 par TX Group AG, Ringier AG, La Mobilière et General Atlantic.
