Emphasizing Environmental Responsibility: Project Maintower

13.07.2023

Recently we moved and transformed an office space into a new co-working space that prioritizes sustainability and environmental responsibility: Maintower.

With a commitment to reducing waste and embracing a lived-in atmosphere, the office’s structural changes exemplify our dedication to creating a welcoming workspace that is also kind to the environment.

In this first part of our Maintower series, we look at how considering your environmental impact and prioritising sustainable actions when planning structural changes is paramount to keeping waste as low as possible. 

Considering the Environment from Within: Retaining Structure, Reducing Waste

During the renovation process, we implemented several strategies to minimize waste and preserve valuable resources. One significant challenge was the removal of electrical cables: A considerable waste element. To address this issue, we decided to retain functional lines for potential future needs, promoting resource efficiency.

Another big decision was the replacement of carpet tiling. Over 80% of the existing carpet tiles were reused. Only some worn-out tiles were replaced. This was to deliberately avoid a « too clean » and sterile ambiance, which can often create an unwelcoming atmosphere. 

Throughout the renovation process, the company focused on retaining the existing building structure whenever possible. This significantly reduced excess waste materials. Only two walls on the 16th floor were demolished to create a more extensive community space, allowing for enhanced collaboration and teamwork. By embracing a lived-in look, we encourage a warm and inviting environment for our employees and visitors.

Working Smarter, Not Harder

Minimal electrical installations were employed, with a conscious effort to maintain a clean and discreet appearance. To reduce our electronic needs and more invasive construction measures, no screens were placed in front of the meeting room doors.

Another noteworthy aspect of our co-working space design is the minimal parking spaces provided. Instead, we encourage our employees to take advantage of public transportation by offering halbtax passes and a flexible work environment. People don’t need to be in the office at a certain time, allowing them to avoid peak travel times or choose to work from home. This approach aligns with our commitment to reducing carbon emissions associated with daily commuting.

Optimizing Oxygen Levels in the Workspace Environment

To minimize waste and support local suppliers, we sourced larger upholstery items from our previous location. Maintaining a healthy and fresh environment was certainly extremely important to all of our employees. This is why we carefully selected plants from our existing collection with the assistance of Oxygen at Work, a strategic partner specializing in office plant care and rental. Out of the existing plants, we were able to keep 22, i.e. over 50% of the original number. This decision was made to ensure that oxygen levels in the office remained optimal for employee well-being and that the greenery added a more lively touch to all the spaces. The remaining plants had either already reached their end, would not have survived the move, or had the potential to cause allergies. By partnering with Oxygen at Work, we also ensured that the retained plants receive proper care!

A Blueprint for Success

The commitment to sustainability and environmental responsibility we have, is exemplified through the thoughtful renovation of our new co-working space. Our three main takeaways are:

  • Minimizing waste during renovations
  • Functionality over newness
  • Centering employee well-being & energy efficiency in our decision making 

Our next article in the Maintower Series will look at how we brought our predominantly digital company to life in dedicated physical branding areas of our spaces! Stay tuned. 

A look inside a bright meeting room with great environment

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Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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