Don’t Get Hooked: Understanding Phishing and Why It Matters

03.10.2023

Welcome to Cyber Security Month! This week, we're diving deep into the treacherous waters of phishing attacks.

Yes, it’s a real-life version of fishing, but instead of catching a fish, cybercriminals are trying to reel in your personal information and hard-earned money. Google blocks about 100 million phishing emails every single day, but some still sneak through. So, let’s get down to business and understand what phishing is all about.

What Exactly is Phishing?

Phishing isn’t about catching fish, but rather about reeling in unsuspecting victims into the treacherous sea of cyber deception. In plain English, it’s a sneaky technique used by cyber villains to trick you into thinking they’re someone they’re not. These digital impostors are masters of disguise, exploiting your emotions and psychology.

They might crank up the urgency, making you feel like you’ve got to act right now or tap into your excitement by telling you you’ve won a lottery you never entered. Sometimes, they even play the empathy card, pretending to be in distress and seeking your help. Crafty, right?

The Case for Training and Awareness

You might be thinking, « Don’t spam filters and fancy tech do the job? » Well, they do help, but some phishing attempts slip past them like slippery eels. That’s why it’s crucial to be armed with the knowledge to spot these messages and handle them with care.

Cyber criminals are like digital puppeteers, pulling your strings with psychological tricks. The ultimate shield against their manipulation? Your ability to resist their tactics. That’s where training and awareness come in. You need to be clued in on the methods these phishers use. Think of it as your crash course in digital self-defense.

And here’s a pro tip: Practical training, like phishing simulations that mimic real-world scenarios, is where the magic happens. It’s like a digital dojo for cybersecurity.

Enter "Catch a Phish" - It's Not a Fishing Game!

« Catch a Phish » is not about fishing in a pond; it’s a game-changing training method. These simulated phishing exercises are like a backstage pass to understanding how the bad guys operate. Even seasoned tech pros can fall for well-crafted phishing messages because these scammers are sneaky.

Level Up with Gamification

Now, let’s add a little fun to this serious topic. Gamification is the name of the game (literally). By turning training into a game, with leaderboards, points, and awards, you’ll be hooked on learning. It’s like turning cybersecurity training into a race with prizes – who wouldn’t want to play that? At SMG we also like to add a small reward to the mix and will hand the top 5 participants of this quarter a small prize. Rewards aren’t a must but they surely help activate employees internally and foster a bit of healthy competition.

What's the Payoff

So, what’s in it for you and your organization? Well, quite a bit!

  • Practical Learning: Phishing simulations provide real-life examples, making learning tangible and safe.
  • Better Security Culture: When everyone’s on board, the overall security culture improves.
  • Critical Thinking: Regular training helps develop a habit of thinking critically before reacting to unexpected messages. This can be a lifesaver.

But what if the “Nightmare Scenario” still happens? Falling for a Phishing Email.

Before you dismiss phishing as just a nuisance, consider this: Phishers aren’t just doing it for kicks. They’re after something more valuable than a good laugh. They can trick you into transferring money, steal your login credentials, or infect your device with malware.

Over 10% of malicious emails deliver malware, which can lead to data breaches and identity theft. So, it’s not just about clicking a link; it’s about safeguarding your digital life.

In a nutshell, phishing is no joke, but with the right training and awareness, you can stay one step ahead of the cyber sharks. Stay tuned for more cybersecurity insights this Cyber Security Month!

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Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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