You are most likely familiar with Search Engine Optimization (SEO); a process to increase the organic website traffic and the quality of said traffic to a website that comes from search engines, such as Google or Bing. However, « ASO » has become more relevant in an increasingly mobile world.
The Ricardo “Purchasing” team collectively decided that they wanted to improve the bidding experience on their platform. Product Designer Gemma Cardus and UX Writer Yuliya Denysenko talked about this project and gave us an insight on how they defined their testing practices and goals.
Daniel de Carvalho, Group Director of Corporate Communications at SMG has written this article about his responsibilities to guide his team in the right strategic direction and to articulate they are and what they do.