Finding a flat or a house often starts with a wish or an idea, rather than with clearly defined filters from the outset. ImmoScout24’s new AI-based search function addresses this and enables a new way of searching for property. Searchers can freely express their preferences in natural language; the artificial intelligence automatically translates these into suitable search criteria and delivers relevant results. This makes the search process easier, faster and more intuitive.
A new approach to property search: The AI option now available complements ImmoScout24’s existing filter search with an intuitive approach. At its heart is a free-text search field where users can enter their housing requirements according to their individual preferences. Whether it’s location, budget, property type, amenities or specific requirements, the specifically trained artificial intelligence recognises and combines the most relevant details, converting them into structured filters in the background. In this way, a free-text entry is transformed into a precise search without the need to manually search for and select individual criteria. This is because, particularly at the start of a property search, many people find it difficult to translate their ideas into concrete filters. The new search function bridges this gap. It allows users to articulate their needs, thereby significantly lowering the barrier to entry for property searches.
Faster navigation in a tight housing market
In Switzerland’s tight housing market, where clarity and responsiveness are crucial, the new smart search function offers tangible added value. It translates search queries formulated in natural language directly into suitable filter combinations, making even complex requirements practically searchable within the available listings. In addition to traditional criteria such as price, number of rooms or location, the smart search also takes into account specific requests from free-text entries, such as a washing machine in the flat or a charging point for electric vehicles. This enables searchers to find suitable listings more quickly and significantly reduces wasted effort during their search.
“Many people start their property search with an idea in mind, but without clearly defined criteria. Thanks to the new AI feature, we’re meeting users exactly where they are and making the property search much more intuitive,” says Martin Waeber, Managing Director at SMG Real Estate, which owns the ImmoScout24 platform. “Our aim is to remove the complexity from the process and help people find the right properties for them – and their dream home – more quickly.”
AI as targeted support for those seeking help
With the launch of its AI-powered search function, ImmoScout24 is further cementing its role as a digital pioneer in the Swiss property market. Artificial intelligence is being deployed specifically where it offers users tangible added value. The new search function is the latest in a series of AI-driven innovations through which SMG Real Estate is continuously streamlining processes related to property searches.
The AI search is now available on ImmoScout24 as a toggle option between the classic and intelligent search modes. The feature will be gradually refined and expanded during live operation. In the future, the search function will be enhanced with additional AI-powered features, enabling a more interactive and context-aware user experience.
Sebastian Sinemus
Lead Communications Manager
& Spokesperson Real Estate