ImmoScout24 launches a dialogue-based property search

ImmoScout24 is making property searches dialogue-based (conversational search) and further developing its AI function. Whereas previously a single natural-language query was translated into appropriate filters, users can now continuously refine and adjust their requirements through an interactive dialogue with the platform. This creates a dynamic search process that is more closely aligned with real-world needs and leads more quickly to suitable results.

Following the launch of its intelligent, AI-powered search function in early 2026, ImmoScout24 is taking the next step by expanding this feature to include a dialogue-based function, initially available on the web version. This transforms the property search from a simple input process into a dynamic interaction that continuously adapts to individual needs. This is particularly helpful, as property searches often begin with a wish or an idea rather than directly with clearly defined filters. Whilst the existing intelligent search can already automatically translate freely formulated wishes into suitable filters, the new dialogue-based search enables continuous query refinement. Requirements can be clarified, modified or supplemented as the search progresses – guided by AI prompts. Just as real-world decision-making processes unfold

From understanding to active engagement
With its intelligent search function, ImmoScout24 created a new, intuitive entry point to property searches. The dialogue-based enhancement now goes a step further: It not only understands input but also reacts to it in context and actively guides the process forward. Users can respond to suggestions, ask questions, or adjust their preferences spontaneously.

Greater clarity through ongoing interaction
In today’s market, speed and relevance are crucial. At the same time, individual requirements are often vague at the outset or change over time. Dialogue-based search addresses precisely this issue. It makes it possible to articulate even vague ideas, such as “Show me apartments with swimming pools in Ticino,” to gradually refine them, and ultimately translate them into suitable filters. This results in fewer detours and more efficient access to relevant listings, potentially revealing more properties that would otherwise not have been displayed.

“With the dialogue-based further development of our AI search, we are consistently taking the next step: From intelligent interpretation to genuine interaction,” says Martin Waeber, Managing Director at SMG Real Estate. “Our goal is to bring the property search even closer to people’s actual decision-making processes and to support them in the best possible way.”

Continuous development of the AI function
SMG Real Estate’s aim is to make the property search as simple as possible and to align it more closely with the way decisions are actually made. The new feature is being rolled out gradually and will be continuously refined during live operation. User feedback will be incorporated into the optimisation process. The result is a search function that not only understands your needs but also offers even more efficient support. In future, it will also be possible to search for properties based on characteristics such as ‘views of the countryside’ or ‘charming and flooded with light’.