SMG Swiss Marketplace Group, a pioneering network of online marketplaces in Switzerland, drives continued value creation, efficiency and innovation for its customers across its platforms.
As a digital pioneer with over 25 years of experience, SMG has helped shape Switzerland’s online landscape while driving innovation and supporting a strong local digital economy. The company enables consumers and businesses alike to benefit from trusted, efficient and secure solutions – made in and for Switzerland.
SMG expects group revenue growth of 13 – 15% in 2025 (vs. Group revenue of CHF 291m in 2024), as well as a Group adj. EBITDA margin expansion approaching mid-50s% for 2025 (vs. a Group adj. EBITDA margin of 48% in 2024). SMG intends to propose a dividend distribution of approximately CHF 75m for 2025 to be paid out in 2026.
SMG’s confidence in these targets is rooted in the attractiveness and resilience of the Swiss economy and in its deep integration into the country’s digital ecosystem. Its strong track record of profitability and growth, achieved in a competitive and demanding environment, underlines the enduring relevance of its platforms in the Swiss market.
Christoph Tonini, CEO of SMG, comments: “These targets reflect our employees’ commitment and ability to drive performance and efficiency across all our platforms and to provide broad reach and high volume of successful leads to customers, enhancing their success. By constantly innovating, we make connecting on our platforms easier while continuously prioritizing security for our users, as we deliver sustainable and profitable growth.”
Roswitha Brunner
Head Corporate Communication & Public Affairs
This document is not an offer to sell or a solicitation of offers to purchase or subscribe for shares. This document is not a prospectus or a similar communication within the meaning of the Swiss Financial Services Act and not a prospectus under any other applicable laws. Copies of this document may not be sent to, distributed in or sent from jurisdictions in which this is barred or prohibited by law. The information contained herein shall not constitute an offer to sell or the solicitation of an offer to buy securities in any jurisdiction in which such offer or solicitation would be unlawful prior to registration, exemption from registration or qualification under the securities laws of any jurisdiction.
This publication may contain specific forward-looking statements, e.g. statements including terms like “believe”, “assume”, “expect”, “forecast”, “project”, “may”, “could”, “might”, “will” or similar expressions. Such forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may result in a substantial divergence between the actual results, financial situation, development or performance of SMG Swiss Marketplace Group AG (the “Company”) and those explicitly or implicitly presumed in these statements. Against the background of these uncertainties, readers should not rely on forward-looking statements. The Company assumes no responsibility to up-date forward-looking statements or to adapt them to future events or developments. Any decision to invest in securities of the Company should be based exclusively on an issue and listing prospectus published by the Company for such purpose.
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The information contained herein does not constitute an offer of securities to the public in the United Kingdom. No prospectus offering securities to the public will be published in the United Kingdom. In the United Kingdom this document is only directed at persons who (i) are qualified investors[1] and who are also (ii) investment professionals falling within article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (the “FSMA Order”); (iii) persons falling within Articles 49(2)(a) to (d), “high net worth companies, unincorporated associations, etc.” of the FSMA Order and (iv) persons to whom an invitation or inducement to engage in investment activity within the meaning of Section 21 of the Financial Services and Markets Act 2000 may otherwise be lawfully communicated or caused to be communicated (all such persons together being referred to as “relevant persons”). The securities are only available to, and any invitation, offer or agreement to subscribe, purchase or otherwise acquire such securities will be engaged in only with, relevant persons. Any person who is not a relevant person should not act or rely on this document or any of its contents.
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Except as required by applicable law, the Company has no intention or obligation to update, keep updated or revise this publication or any parts thereof following the date hereof.
[1] Pursuant to The Prospectus (Amendment etc.) (EU Exit) Regulations 2019, from January 2021 a qualified investor in the United Kingdom is defined as: “(a) a person described in paragraph 3 of Schedule 1 to the markets in financial instruments regulation (Regulation (EU) No 600/2014 of the European Parliament and of the Council of 15 May 2014 on markets in financial instruments and amending Regulation (EU) No 648/2012 (Text with EEA relevance) (Retained EU Legislation)), other than a person who, before the making of the offer, has agreed in writing with the relevant firm (or each of the relevant firms) to be treated as a non-professional client in accordance with paragraph 4 of that Schedule; (b) a person who has made a request to one or more relevant firms to be treated as a professional client in accordance with paragraphs 5 and 6 of that Schedule and has not subsequently, but before the making of the offer, agreed in writing with that relevant firm (or each of those relevant firms) to be treated as a non-professional client in accordance with paragraph 4 of that Schedule; (c) a person who (i) is an eligible counterparty for the purposes of Section 6 of Chapter 3 of the Conduct of Business sourcebook, and (ii) has not, before the making of the offer, agreed in writing with the relevant firm (or each of the relevant firms) to be treated as a non-professional client in accordance with paragraph 4 of Schedule 1 to the markets in financial instruments regulation; or (d) a person whom (i) any relevant firm was authorized to continue to treat as a professional client immediately before January 3, 2018 by virtue of Article 71.6 (transitional provisions) of Directive 2004/39/EC on markets in financial instruments; and (ii) the firm was entitled immediately before exit day to continue to treat as a professional client by virtue of Section II.2 of Annex II to the markets in financial instruments directive. For the purposes of this definition, “relevant firm” means an investment firm (within the meaning of Section 424A of FSMA) or qualifying credit institution (within the meaning in Section 417 of FSMA) acting in connection with the offer.”