A survey conducted by AutoScout24 reveals: despite ongoing debates about environmental impact and vehicle size, two-thirds of respondents are against introducing an additional tax on SUVs. Willingness to pay is low – but commitment to this vehicle category remains strong.
SUVs have long been among the most popular vehicle categories in Switzerland. In the first half of 2025 alone, more than 40’000 new and over 150’000 used SUVs were listed on AutoScout24 (see press release). Against the backdrop of political discussions around a potential SUV surcharge, a recent AutoScout24 survey among 759 respondents in Switzerland shows: 68 per cent reject the idea of such a tax, while only 23 per cent are in favour. This is despite the fact that over half (56.1%) of respondents believe SUVs place a greater burden on the environment compared to other vehicle types. Nevertheless, 65.6 per cent stated they would opt for an SUV again for their next vehicle purchase – even if a surcharge were introduced. Only 26.9 per cent would switch to a smaller, more environmentally friendly model.
Low willingness to pay despite environmental awareness
A potential financial contribution for SUVs is largely rejected. 49.8 per cent of respondents said they would not be willing to pay anything towards a possible SUV tax. A minority would accept an annual payment of up to CHF 100 (7.2%), CHF 300 (6.7%) or CHF 500 (4.4%). Two-thirds (66.2%) would keep their current vehicle even if an additional tax were introduced, while 11.2 per cent would consider selling it. The strong attachment to the vehicle category is reflected in usage motivations: 56.2 per cent cited the practical space needed for family or leisure as the main reason, followed by status-related considerations (31.5%) and a desire for safety (29.4%).
Incentives rather than bans
When asked about appropriate measures to reduce CO2 emissions, respondents showed a clear preference for market-based incentives: 49.9 per cent oppose government intervention and believe the market should provide the solutions. Incentives for environmentally friendly vehicles (24.2%) received similar levels of support as improvements to public transport (24%). Driving bans for heavy vehicles in cities met with little approval (14.1%).
Data Basis
The online survey was conducted from 5 to 31 July 2025 via social media (paid content) and the AutoScout24 newsletter. A total of 759 individuals aged between 18 and 79 took part. Of those surveyed, 92.5 per cent were male and 7.4 per cent female.
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Saskia Iten
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