On 28 September 2026, the Swiss Crime Prevention (SKP), SMG Swiss Marketplace Group and TWINT will launch a joint prevention campaign against online fraud. The campaign centres around an interactive game that helps users to recognise typical warning signs of fraud attempts early on, based on realistic chat transcripts.
Online fraud remains a challenge in digital commerce. The Swiss Crime Prevention (SKP), SMG Swiss Marketplace Group and TWINT are therefore launching a joint national prevention campaign. The aim is to raise awareness of common fraud schemes and thus prevent fraud cases on online marketplaces.
Interactive game makes fraud schemes tangible
The core of the campaign is an online game on the SKP website. In four simulated conversations between buyers and sellers, users are asked to identify suspicious messages and situations – so-called “red flags”. These include, for example, links to fake login pages, fictitious payment requests or targeted psychological pressure tactics. After each case, users receive a solution with specific tips on how to recognise the warning signs.
Broad alliance for more protection on online marketplaces
The campaign builds on the long-standing collaboration between SMG and SKP. As fraudsters increasingly exploit the trust in the TWINT brand for their scams, the Swiss payment app is also a partner in the campaign.
For SMG, prevention is a key element alongside continuous investment in security measures. It is particularly important to raise awareness among users of suspicious behaviour on high-reach platforms such as Ricardo, tutti.ch and anibis.ch, so that they can recognise suspicious situations at an early stage. The joint campaign extends the reach of the existing awareness-raising work.
Online fraud remains a major risk
The campaign responds to one of the major challenges in online trading: fraud continues to increase worldwide. Fraudsters are increasingly using deceptively authentic messages and often try to gain the trust of their victims or lure them out of the protected chat environment of the platforms. Recognising the first warning signs can prevent many of these scams from happening in the first place.
The online game is available on the SKP website:
- German: https://www.skppsc.ch/de/projekte/medienkompetenz/mission-betrugsjagd
- French: https://www.skppsc.ch/fr/projets/competence-mediatique/mission-chasse-aux-escrocs
- Italian: https://www.skppsc.ch/it/progetti/competenze-mediali/missione-caccia-alla-truffa
Roswitha Brunner
Head Corporate Communication & Public Affairs
