For over two decades, the Swiss real estate industry has benefited from the performance and innovative strength of ImmoScout24, Homegate and Flatfox. According to an analysis by McKinsey, listings on specialised real estate platforms achieve by far the best performance compared to other channels. Among these online real estate platforms, those from SMG Real Estate offer outstanding value for money. The prices per contact request are three to four times lower than those of their nearest competitors.
Real estate marketplaces have become an integral part of everyday life for people looking to rent or buy property, as well as for real estate professionals. According to an analysis by management consultancy McKinsey, over 90 per cent of the real estate agents surveyed rate these platforms as by far the most cost-effective marketing channel. Without this option, real estate agents report that it would take an average of 25 days longer to successfully sell a property.
As McKinsey shows, the real estate marketplaces ImmoScout24, Homegate and Flatfox, operated by SMG Real Estate, offer real estate agents and property managers particularly high values in the economic indicators that are most important for their work. Specifically, the three platforms offer the best price-performance ratio in the industry compared to their nearest competitors, as the cost per contact request is on average three to four times lower. This has been proven to contribute to success: According to McKinsey, more than half of buyers found their dream property on ImmoScout24 or Homegate.
Top in terms of cost-effectiveness and reach
The use of ImmoScout24, Homegate and Flatfox is particularly worthwhile for professional real estate agents in terms of cost-effectiveness and the reach achieved. “The long-standing market presence and correspondingly high profile of SMG Real Estate’s marketplaces, combined with comprehensive data-based services, ensure that real estate listings reach relevant interested parties quickly and in a targeted manner,” says Martin Waeber, Managing Director of SMG Real Estate, summarising the analysis results.
Maximum efficiency for brokers and property managers
It is no coincidence that ImmoScout24, Homegate and Flatfox together generate by far the highest number of contact requests in the Swiss market. Rather, it is the result of continuous innovation and investment – for example, in automated and AI-based advertisement text creation, which saves brokers and property managers an average of 14 minutes per ad, in intelligent matching algorithms, personalised marketing formats, comprehensive data analysis, and state-of-the-art cybersecurity solutions.
With a price-performance ratio that significantly undercuts the competition, particularly in terms of the costs for highly relevant contact requests, SMG Real Estate’s platforms continue to set the standard in digital real estate marketing. Not only brokers and property managers, but also private sellers benefit from greater visibility and correspondingly increased chances of success, so that in the end, the largest possible share of the proceeds goes to the real estate agents themselves.
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Sebastian Sinemus
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