To better align our advertising offerings with the needs of our customers, we are making some targeted adjustments to our portfolio. Here are the key updates:
1. Mobile Halfpage Ad Now Available on tutti.ch & anibis.ch
More visibility for your campaign: The Mobile Halfpage Ad is now available on tutti.ch and anibis.ch – both on Mobile Web and in the App! With a prominent mobile placement and high user attention, we are offering this new advertising opportunity at a price of 30 CHF CPM.
2. New Product: Link & Box Combo
We are combining the previous formats “Content Link” and “Partner Box” into a new, powerful product: Link & Box Combo.
- Native integration as a text link and logo-text combination on the product detail page
- Bookable on a monthly basis and in selected categories
- Available in two variants: Power Categories and Basic Categories, with monthly pricing depending on platform and category
|
Power Categories |
Basic Categories |
|
Car Household Clothing Sport & Outdoor Real Estate Garden Baby Animals Toys & Crafts Computer & Accessoires |
TV & Audio Art Jobs Music Services Office & Business Phone & Navigation Collect Photo & Video Books Tickets & Vouchers |
3. Native Ad CPC Adjustment
Our Native Ad format is one of the best ways to effectively target users across the entire SMG network. The CPC price has been adjusted to 6 CHF.
Additionally, CPC campaigns will now be offered exclusively as a network product to ensure maximum reach and efficiency.
4. New Pricing Logic for App Brand Weeks
We have adjusted the pricing for our App Brand Weeks to better account for seasonal variations and traffic within our apps. This ensures that you always get the best possible performance for your budget.
These changes help you optimize your advertising even more effectively and efficiently. If you have any questions, we are happy to assist you!
For detailed pricing information, feel free to reach out to us!
