Second-hand market survey 2021


For the second time since 2020, the LINK Institute conducted a study on online second-hand shopping habits on behalf of SMG Swiss Marketplace Group for, Ricardo and The most recent survey was carried out in December 2021. The target group was people who shop online at least occasionally and who can imagine themselves buying used items online. The survey was conducted in German and French-speaking Switzerland (weighting ¾ to ¼). An equal number of women and men (51% and 49% respectively) were surveyed, with a representative age distribution.

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