About

We are Switzerland’s digital hub
Explore SMG

Meet our Brands

SMG Swiss Marketplace Group is a digital pioneer that simplifies people’s lives with groundbreaking products. We aim to meet the most demanding user needs with our marketplaces. We provide our customers with the best tools for them to be successful today and in the future.

Real Estate

Automotive

General Marketplaces

Finance &
Insurance

Our Purpose & Values

Explore the essence of who we are and what drives us toward a common vision.

We simplify lives by connecting and empowering millions of people to make efficient and informed decisions. We aim to be the international reference for digital marketplaces and an exciting place to work, always seeking excellence while driving sustainable choices.

Better Together

Together we unleash our full potential. We speak openly and commit to the team. We believe in a culture of inclusiveness, trust and fun.

Aim High

We wow our customers. They are our focus. We are bold. We strive for excellence

Act Responsibly

It starts with us. We actively drive society towards more sustainable consumption. We balance today and tomorrow.

Meet our Management

The team that leads the thrilling journey of SMG as a new forward-thinking company that can meet the challenges of the future.

Christoph Tonini

Chief Executive Officer

Boris Gussen

Chief Financial Officer

Jessica List

Chief Corporate Officer

Jessica List

Chief Corporate Officer

Alberto Sanz

Managing Director Automotive

Alberto Sanz

Managing Director Automotive

Martin Waeber

Managing Director Real Estate

Francesco Vass

Managing Director General Marketplaces

Jochen Pernegger

Managing Director Finance & Insurance

SMG in Numbers​

39.81M​

Visits

in the month of October on all SMG platforms

10.77M

Users

in the month of October on all SMG platforms

Our Network is Global

SMG employs almost 1000 people at various locations; our headquarters are located in Zurich, Switzerland.

1 Werdstrasse
Zurich, Switzerland
2 Flamatt
Fribourg, Switzerland
4 Zug
Zug, Switzerland
5 Belgrade
Belgrade, Serbia
6 ho chin minh city
Ho Chi Minh City, Vietnam
7 valbonne
Valbonne, France
8 berlin
Berlin, Germany
alexey-turenkov-bWJiSZjIgTM-unsplash
Goa, India

Our History and Outlook

While the history of SMG only started recently, its brands have been shaping their markets for years. Find out more about the company’s history and what its future will look like.

More info

Who We Are

We are a pioneering network of online marketplaces and cutting-edge digital company that simplifies people’s lives with innovative products. SMG Swiss Marketplace Group Ltd. provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24, moneyland.ch). The company was founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic.

SMG Swiss Marketplace Group Ltd. is a pioneering network of online marketplaces and cutting-edge digital company that simplifies people’s lives with innovative products.

SMG Swiss Marketplace Group Ltd. provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24, moneyland.ch). The company was founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic.

Portfolio

Blog

Advertising

Media

© SMG Swiss Marketplace Group Ltd. 2025
x

© SMG Swiss Marketplace Group AG 

2025

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

Fotos vom Management mit und ohne Hintergrundfarbe als ZIP-Datei

Jetzt herunterladen

Logo zum Download in allen Versionen

Jetzt herunterladen