AutoScout24, Switzerland’s popular online vehicle marketplace, has launched a new C2B (consumer to business) platform together with CARAUKTION. The service, which was launched on 21 August 2024,
Saskia Iten to take over PR and communications at SMG Automotive with immediate effect. She succeeds Artur Zazo, who has accepted a new challenge at
Average prices for new and second-hand cars remain high at the start of the year. The range of vehicles on offer is gradually increasing, providing
With a noticeable increase in the number of vehicles traded, the car market showed another strong sign of recovery in 2023. Online marketplace AutoScout24 recorded
A current analysis of the automotive market reveals that electric vehicles are becoming increasingly attractive for car buyers. The residual value of electric cars has
AutoScout24’s cantonal comparison reveals the electromobility situation in Switzerland. The canton of Zug, in particular, is leading the way: it has the highest proportion of
The supply of new cars on AutoScout24 increased rapidly by almost 2.5% in Q3 2023. While the supply of used cars stagnated compared to the
Switzerland is fast becoming a nation of campers, as a new AutoScout24 study shows. There are 99 motorhomes for every 10,000 residents – eight more
Switzerland is fast becoming a nation of campers, as a new AutoScout24 study shows. There are 99 motorhomes for every 10,000 residents – eight more
Supply on AutoScout24 continued along its growth trajectory in the first six months of the year; with almost 500,000 vehicles, the number of advertisements rose
Head of Design for Automotive
Introduce yourself and your role at SMG
I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience.
In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.
A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.
What helps you feel empowered and confident in your role?
If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved.
Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about.
What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?
In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.
That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing.
Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?
Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.
Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?
There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.
One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.
