Asking rents in February: No major fluctuations

18.03.2025

Asking rents continue to develop without any particular anomalies in 2025, with a steady, slight increase. While the changes in the monthly review remained below the 1% hurdle in all cantons, with a few exceptions, asking rents have increased by almost double digits in some places compared to the previous year and, in one case, even by more than 10%. This is shown by the current figures from the Homegate Rent Index.

The Homegate Rent Index for asking rents is compiled by the property marketplace Homegate in collaboration with Zürcher Kantonalbank (ZKB). It measures the monthly, quality-adjusted change in rental prices for new and re-let flats based on current market offers. Compared to the previous month, the index increased by 0,3 points in February and now stands at 129,8 points (up 0,2%). Compared to the previous year, asking rents have risen by 2,8% across Switzerland.

Change in the cantons
When looking at the cantons, two aspects are particularly striking. The first is the slight increase in asking rents in many places in February of less than 1% compared to the previous month. This was only the case in the cantons of Graubünden and Schwyz (both up 1,2%), Valais and Zug (both up 1,1%), and Uri (up 1%). Advertised rents, on the other hand, declined, particularly in Schaffhausen (down 0,7%). Secondly, the significant increases in asking rents compared to the previous year are striking, most notably in the canton of Schwyz, which was up by 10,5%. Nidwalden (up 9,3%) and Zug (up 8,4%) are also close to the double-digit mark. However, asking rents decreased compared to February 2024 only in the combined cantons of Appenzell (down 1,6%), and this for the second month in a row. The last time asking rents in Appenzell were below this index level was in December 2023.

Change in the cities
A similar picture emerges for the Swiss cities examined. Asking rents rose in February, particularly in Geneva (up 2%) and Lugano (up 1,5%). However, they declined compared to January, particularly in St. Gallen (down 0,6%). Compared to the previous year, however, all eight directional arrows are pointing upwards, led by the city of Zurich (up 7,1%). This is primarily due, however, to the fact that asking rents in the city on the Limmat temporarily declined in February 2024. Compared to March 2024, the increase is only 5,2%.

Method of quality adjustment
The development of asking rents in Switzerland is adjusted for the different quality, location and size of the flats. The advantage of this so-called hedonic method is that the real rental price development for new and re-let flats is reflected on Homegate. The Homegate Rent Index is the oldest quality-adjusted rent index in Switzerland and is considered a reference source for real estate professionals to determine the price of rental properties.

Media Contact:

Fabian Korn
Communications Manager

[email protected]
+41 44 711 86 29

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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