AutoScout24 review for Q3 2024: strong demand for hybrid vehicles

10.10.2024

The high proportion of SUVs listed on AutoScout24 highlights that this vehicle category remains popular among Swiss consumers. At the same time, interest in environmentally friendly drivetrains continues to grow, with mild hybrids particularly in demand. However, fully electric vehicles are showing the first signs of declining popularity. Overall, vehicle prices have remained stable.

In the third quarter of 2024, AutoScout24 recorded over 325,096 vehicles listed. The 4.2% decline compared to the previous quarter is primarily attributable to a reduction in the number of used cars. In the period between July and September 2024, approximately 51,500 new cars were available for sale on the platform. The supply of new vans (+3.2%) and pickups (+9.3%) saw the strongest growth while availability of used vehicles across all body types saw a slight decrease. SUVs held their ground, accounting for more than a third of the total inventory on AutoScout24. For new vehicles, over half of the listed cars were SUVs.

Slight decline in electric vehicles

The supply of new full-hybrid vehicles increased by 4.2%. Mild hybrids, which feature a supporting electric motor, are also becoming increasingly popular, with a rise of nearly 10%. While hybrid powertrain numbers grew, the last quarter saw a slight decrease in fully electric cars. ‘Many drivers are currently opting for solutions that cause minimal inconvenience in everyday life while still being environmentally friendly,’ explained Alberto Sanz de Lama, Managing Director of AutoScout24.

Stable vehicle prices

The average prices for new and used cars remained largely unchanged. The average price for a new car on AutoScout24 was CHF 60,758, while the average price for a used vehicle was approximately CHF 37,495. Overall, prices have remained stable with only minor fluctuations. For example, there was a 2.5% increase in the price of plug-in hybrids while prices for electric vehicles declined slightly. The average price of a new electric car was CHF 62,500 while the average price of a used electric car was around CHF 46,800.

Caution in purchasing decisions

Both new and used cars remained listed on the platform for slightly longer than the previous quarter. New cars were listed for an average of 50 days while used cars were listed for around 44 days. In terms of fuel types, electric vehicles were listed for one day longer than in the previous quarter. The slightly longer listing periods coupled with stable prices may indicate that consumers are taking more time to consider different drivetrains and purchasing options.

 

Data basis

The data examined relates to listings of passenger vehicles from the third quarter of 2024 (1 July – 30 September 2024) on autoscout24.ch. For the price and listing duration analyses, the data was segmented by new and used vehicles, by fuel type (further divided into new and used cars) and by vehicle type (also divided into new and used cars). The average listing duration was calculated based on the number of days a vehicle was listed on the platform.

Saskia Iten
PR & Communications Manager
[email protected]

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Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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