Shortage of living space causes asking rents to continue to rise in 2023

20.07.2023

Primarily due to the scarcity of living space, asking rents continued to rise almost across the board in the first half of 2023. While the increase since December 2022 has been 1.8 per cent across Switzerland, it has been up to 7.4 per cent at cantonal level, as in the case of Schwyz, and there is no sign of momentum slowing down. This is shown by current figures from the Homegate Rent Index.

Zurich, 20 July 2023 – The Homegate Rent Index for asking rents is compiled by the real estate marketplace Homegate in cooperation with Zürcher Kantonalbank (ZKB). It measures the monthly, quality-adjusted change in rents for new and re-let flats based on current market offers. The low availability of housing resulted in a renewed increase in asking rents in the first half of 2023. Across Switzerland, these have increased by 1.8 per cent (up 0.6 points in June to 121.8 points).

While last year’s higher ancillary costs were partly responsible for the rise in asking rents, currently, the scarcity of living space is the main reason for their increase. This supply deficit is due, on the one hand, to a decline in construction activity throughout Switzerland and, on the other hand, to high net immigration. While this had already increased last year, by May of this year, there was again a 24 per cent increase compared to the same period of the previous year. However, higher mortgage interest rates may also encourage people looking for flats to look more closely at the rental segment instead of buying.

Change in the cantons: Rent increases across the board
With the exception of the canton of Zug, which recorded a decline in asking rents in the first half of 2023 due to a temporary peak last December (minus 1.6 per cent), asking rents in all other cantons have risen since the beginning of 2022, in some cases significantly. It was by no means only the urban cantons, such as the canton of Zurich (plus 4.2 per cent), that showed higher asking rents. Compared to December 2022, asking rents increased the most in the cantons of Schwyz (7.4 per cent), Valais and Nidwalden (4.1 per cent each). In all other cantons, the increase in asking rents was between 0.5 per cent (Basel Stadt) and Uri (2.9 per cent).

Change in the cities: The city of Zurich remains the top performer
Among the cities surveyed, asking rents rose the most in the city of Zurich in the first half of 2023. Here, the increase compared to December 2022 was 8.2 per cent, meaning that growth in Zurich was around twice as high as in the canton of the same name. In Lugano (3.7 per cent) and Geneva (2.6 per cent), asking rents have also risen significantly since the beginning of the year. The situation is different in Lucerne (minus 0.9 per cent) and Lausanne (minus 0.8 per cent), where asking rents have fallen slightly in recent months. However, looking at the last twelve months, asking rents have also risen here (1 per cent in Lucerne and 0.1 per cent in Lausanne) and thus in all the cities surveyed.

Outlook: No signs of easing
A cooling of the current momentum in asking rents seems unlikely in the foreseeable future. This is because residential construction activity is expected to remain low, and a significant decline in population growth is also hardly to be expected to take place without noticeable economic changes. It is therefore quite possible that those looking for a rental flat will have to prepare themselves for further price increases.

Method of quality adjustment
The development of asking rents in Switzerland is adjusted for the different quality, location and size of the flats. The advantage of this so-called hedonic method is that the real rental price development for new and re-let flats is reflected on Homegate. The Homegate Rent Index is the oldest quality-adjusted rent index in Switzerland and is considered a reference source for real estate professionals to determine the price of rental properties.

The next Homegate Rent Index is expected to be published on 15 August 2023.

Fabian Korn
Communications Manager

[email protected]
+41 44 711 86 29

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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