Asking rents with cantonal fluctuations in January

19.02.2024

While asking rents continued to increase slightly at a national level in the new year, rising by 0.3 per cent, this is not the case in all cantons and cities. For example, asking rents fell by 2.6 per cent in the canton of Schwyz in January but rose by 3.7 per cent in Nidwalden at the same time. In Zurich, asking rents fell slightly for the first time since August 2023. This is shown by current figures from the Homegate Rent Index.

The Homegate Rent Index for asking rents is compiled by the real estate marketplace Homegate in cooperation with Zürcher Kantonalbank (ZKB). It measures the monthly, quality-adjusted change in rents for new and re-let flats based on current market offers. Compared to the previous month, the index increased by 0.4 points in January and now stands at 125.6 points (plus 0.3 per cent). Compared to the previous year, asking rents rose by 1.9 per cent across Switzerland.

Change in the cantons
Overall, fluctuations in cantonal advertised rents amounted to over 6 percentage points in January. While advertised rents rose in Nidwalden (plus 3.7 per cent), Valais (plus 2.6 per cent) and Appenzell (plus 2.5 per cent; the Appenzell cantons are combined) in particular, they fell in Schwyz (minus 2.6 per cent), Glarus (minus 1.7 per cent) and Basel Stadt (minus 0.4 per cent). Asking rents in the canton of Zurich also fell slightly for the first time since August 2023, dropping by 0.4 per cent. However, the canton of Zurich still recorded a year-on-year increase of 7.1 per cent. Only in the cantons of Graubünden (up 8.5 per cent) and Zug (up 7.3 per cent) have asking rents risen even more significantly compared to January 2023. Nevertheless, asking rents have not fallen anywhere over the last twelve months.

Change in the cities
Of the eight cities surveyed, Lausanne (down 2.1 per cent) and Lugano (down 0.8 per cent), in particular, saw a movement in asking rents in January.. In contrast, they rose by 0.5 per cent in Zurich and Bern. Looking back over the year, the city of Zurich remains the leader, with an increase in advertised rents of 11.5 per cent. While the other cities also recorded increases of more than one per cent, Geneva (up 5.2 per cent), Lucerne and Bern (both up 4.8 per cent) in particular continued to rise.

Method of quality adjustment
The development of asking rents in Switzerland is adjusted for the different quality, location and size of the flats. The advantage of this so-called hedonic method is that the real rental price development for new and re-let flats is reflected on Homegate. The Homegate Rent Index is the oldest quality-adjusted rent index in Switzerland and is considered a reference source for real estate professionals to determine the price of rental properties.

Fabian Korn
Communications Manager

[email protected]
+41 44 711 86 29

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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