In future, therefore, SMG will provide its advertising services directly to its customers and agencies, while its two well-known partners will also market the entire SMG portfolio via their own networks.
Zurich, 10. October 2022 – This will allow targeted adverts to be placed via the SMG Swiss Marketplace Group across its entire marketplace portfolio, including brands such as ImmoScout24, Homegate, AutoScout24, MotoScout24, Car For You, anibis.ch, Ricardo and tutti.ch. In addition, Goldbach Audience and Ringier Advertising will also now be able to access the entire portfolio of all SMG marketplaces for their network marketing. Advertisers will therefore be able to choose the best way of achieving their advertising goals.
Goldbach and Ringier Advertising customers will not only benefit from strong property, automotive, financial services and general marketplace brands, but also from focused campaigns with accurate targeting, extensive reach and excellent data quality thanks to SMG’s First Party Data.
Philipp Benker, Group Director SMG Advertising, explains: ‘Cooperating with strong partners provides an exceptional range of digital network advertising across online marketplaces. It also allows us to offer advertising at the right time that is precisely tailored to the recipient.’
Stefan Wagner, Managing Director of Goldbach Audience (Switzerland) AG, says: ‘This partnership will allow us to provide our customers with an even more attractive service. I’m delighted that together with our partner SMG we’re taking another important step towards being able to offer target group-oriented campaigns, even with the prospect of a cookie-less future.’ Thomas Passen, Managing Director of Ringier Advertising: ‘I’m extremely pleased that we’re able to exploit synergies with SMG and Goldbach Audience.
We firmly believe that our marketplaces will continue to grow. Our customers will find the ideal conditions to reach their target audience with far-reaching campaigns.’
Contact
Daniel de Carvalho, Group Director Corporate Communications
SMG Swiss Marketplace Group
+41 79 649 29 18
[email protected]
About SMG Swiss Marketplace Group AG
SMG Swiss Marketplace Group AG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with groundbreaking products. SMG Swiss Marketplace Group AG provides its customers with digital solutions for making some of their most important life choices. Its portfolio includes property (immoscout24.ch, homegate.ch, ImmoStreet.ch, home.ch, Acheter-Louer.ch), automotive (autoscout24.ch, motoscout24.ch, Car For You), general (anibis.ch, tutti.ch, Ricardo.ch) and finance and insurance (financescout24.ch) marketplaces. Its expert network also includes the property valuation specialist IAZI AG and the innovative real estate software developer CASASOFT. The company is owned by TX Group AG (31%), Ringier AG (29.5%), die Mobiliar (29.5%) and General Atlantic (10%).
About Goldbach Audience (Switzerland) AG
We are an experienced online partner for targeted, far-reaching multi-screen advertising. We focus on reliable branding and targeting that is optimally tailored to the campaign objectives. We place adverts where users’ interests are in keeping with the message – including editorial, high-quality advertising environments. Goldbach Audience (Switzerland) AG is a subsidiary of Goldbach Group AG, which is headquartered in Küsnacht. Goldbach Group AG operates mainly in Switzerland, Austria and Germany and is a company of the TX Group. We were awarded the EDAA Trust Seal for exemplary Online Behavioural Advertising (OBA) in 2014. www.goldbach.com
About Ringier Advertising
Ringier Advertising markets an extensive portfolio of digital portals and print publications. This includes Ringier AG and Ringier Axel Springer Schweiz AG’s own brands and corresponding portals, as well as third-party publications and portals such as bluenews.ch and Le Temps.
