Electric cars gain greater wallet appeal: positive trend in value retention compared to petrol and diesel cars

21.12.2023

A current analysis of the automotive market reveals that electric vehicles are becoming increasingly attractive for car buyers. The residual value of electric cars has now reached a level that can compete with comparable petrol and diesel cars. While Tesla models are clear residual value champions, there are pronounced differences among the electric models in our comparison.

After four years of use, owners can expect to sell their electric vehicles for almost the same amount as a comparable vehicle with an internal combustion engine. ‘This not only demonstrates improved acceptance on the used car market, it also highlights the increasing value retention of electric cars,’ says Alberto Sanz de Lama, Managing Director at AutoScout24. The results are based on a comprehensive analysis by AutoScout24 and Auto-i-Dat which looked at popular and frequently sold models from Tesla, VW, Smart, Fiat, Nissan, Renault, Hyundai and Skoda.

Electric versus petrol: virtual parity in residual value after four years of use
Residual value is an important criterion for many car buyers, providing an indication of the value that a vehicle retains over time. How this residual value develops depends on many different factors, such as the car make, vehicle model, configuration, mileage and general condition, as well as supply and demand. In the case of electric cars, this also includes other factors: battery capacity, range and charging speed. After three to four years, the residual values of all the electric cars examined moved significantly closer to those of comparable petrol and diesel cars. Sellers can therefore expect robust prices for their used electric vehicles over the years. ‘Anyone currently looking to sell a used electric vehicle will receive almost the same amount of money as they would for a petrol vehicle, depending on the make and model,’ says Sanz de Lama.

Tesla S and 3 models are residual value champions
Comparing the residual values of different electric models reveals some large differences. After a four-year service life, Tesla has the best residual values, at 47% of the new car value. The American manufacturer’s S and 3 models boast outstanding value retention, making them coveted used vehicles. Models such as the VW e-Golf, Skoda Enyaq iV, Hyundai Kona, Fiat 500, Nissan Leaf and Renault Zoe all have residual values of between 40% and 43%. The Smart Fortwo retains around a third of its original price after four years. The combustion engine counterparts in the study had only slightly higher residual values of between 48% and 53%.

Supply trend shows positive signs for 2024
There is another positive trend in the asking prices of car sellers. Trends in asking prices for the makes and models analysed clearly reveals that used electric vehicles, especially in Switzerland, boast above-average configuration, comparable with higher-quality models. ‘This also means that such cars have attractive resale prices. The price advertised on AutoScout24 as the basis for negotiation for a four-year-old electric car can still be well over 70% of the new car price,’ explains Sanz de Lama. Electric cars are increasingly financially attractive for motorists as fears of a high loss in value due to factors such as battery condition diminish. The second-hand market for electric cars is expanding rapidly. In October 2023, more than 10,500 used battery electric vehicles were listed, twice as many as in the previous year. With greater integration of electromobility in the used car market and increasingly stable residual value trends, consumer confidence in the longevity and value retention of electric cars continues to grow.

 

Data basis and measurement methodology
AutoScout24 used the average quoted prices to calculate a price range for one-, two-, three- and four-year-old electric cars, namely Tesla Model S, Tesla Model 3, Nissan Leaf, Smart Fortwo, Fiat 500, Renault Zoe, VW e-Golf and Hyundai Kona, and compared these, where possible, with their combustion engine variants. For the Skoda Enyaq iV, the price range was only calculated up to a useful life of three years, as the first models were only listed on AutoScout24 in 2021. The price range was calculated according to the same pattern for all models: the starting point was the average price of a new car in 2020. For the calculation after one year, average prices of vehicles one to 12 months old were used (calculation basis: period from 1 January to 31 December 2020). For the calculation after two years, average prices of vehicles 13 to 24 months old were used (calculation basis: period from 1 January to 31 December 2021). For the calculation after three years, average prices of vehicles 25 to 36 months old were used (calculation basis: period from 1 January to 31 December 2022). For the calculation after four years, average prices of vehicles 37 to 48 months old were used (calculation basis: period from 1 January to 31 August 2023). In the case of the Skoda Enyaq iV, the time of analysis was offset by one year in each case.
Market transaction data, combined with dynamic depreciation values, was used as the basis for calculating the residual values from Auto-i-Dat. The Auto-i-Dat evaluations included vehicles without special configuration and with mileage of between 5,000, 10,000 and 15,000 kilometres per year.

Artur Zazo
Senior Communications Manager & Media Spokesperson

[email protected]

+41 79 766 50 83

Downloads Infographics

Downloads portrait pictures

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

Fotos vom Management mit und ohne Hintergrundfarbe als ZIP-Datei

Logo zum Download in allen Versionen