Rental price development 2024: The ‘where’ is crucial

21.01.2025

The imbalance between supply and demand in the Swiss housing market made it inevitable that supply prices would continue to rise in 2024. However, this is not the case to the same extent everywhere but depends significantly on the canton or city. At the same time, numerous factors that placed an additional burden on tenants in 2023 returned to normal again in 2024. This is shown by the current figures from the Homegate Rent Index.

Demand for rental properties in Switzerland remained high in 2024. On the one hand, population growth in Switzerland continued, while on the other, the remaining capacity on the Swiss rental flat market was further reduced in 2024, while the number of newly built flats remained low. Accordingly, the vacancy rate fell for the fourth year in a row. This imbalance between supply and demand continues to drive up asking rents. 

Compared to December 2023, asking rents have risen by 3,2% across Switzerland. Compared to the previous month, the index increased by 1,1 points in December 2024 and now stands at 129,2 points (up 0,9%). The Homegate Rent Index for asking rents is compiled by the property marketplace Homegate in collaboration with Zürcher Kantonalbank (ZKB). It measures the monthly, quality-adjusted change in rental prices for new and re-let flats based on current market offers.

However, there are also counter-trends: Growth in asking rents in 2024 was lower than in the previous year. One reason for this is that several one-off effects from 2023 no longer applied, such as the sharp rise in energy prices (and the associated ancillary costs) as a result of the war in Ukraine. In addition, the reference interest rate was increased twice in 2023, which had an indirect impact on asking rents. In 2024, however, it remained constant, while there was also no new impetus for ancillary costs.

Change in the cantons: Rents on offer in Central Switzerland are rising sharply
Central Switzerland is the region that saw the highest increase in asking rents in 2024. While growth in the cantons of Lucerne (up 7,7%), Schwyz (up 7,1%) and Uri (up 7,0%) was high but still in single digits, growth in the cantons of Nidwalden (up 11,4%) and Zug (up 10,1%) was significantly higher again. Only the canton of Obwalden recorded comparatively low growth of 2,7%. In general, this substantial increase in rental costs is likely due to the dynamic economic development in Central Switzerland over the past few years and the spillover in demand from the neighbouring canton of Zurich.

By contrast, the cantons with weaker growth in asking rents in 2024 were Ticino (up 1,9%) and the western Swiss cantons of Jura (up 0,7%) and Neuchâtel (up 0,6%). Graubünden was the only canton to record falling rents in a year-on-year comparison; although it has developed very dynamically over approximately the past 18 months, it has, in particular, been declining again since November 2024.

Change in the cities: Zurich is growing more slowly than in the previous year
The city of Zurich, in particular, has been affected by very sharp rent increases in recent years. After double-digit growth in the previous year, this was significantly lower in 2024 at 4,5%. However, at 4,8%, growth in asking rents across the canton of Zurich as a whole was also significantly lower than in the previous year. This was probably partly due to the fact that net immigration in the canton of Zurich was lower in 2024 than in the previous year.

As a result, asking rents in the city on the Limmat followed the trend in other Swiss centres such as Lausanne (up 2,4%), Bern (up 2,3%) and Geneva (up 1,8%), all of which saw weaker growth than in the previous year. In contrast, the cities of Lucerne (up 9,1%) and Basel (up 5,7%) recorded stronger growth.

A look ahead to 2025
Even in 2025, asking rents are unlikely to stand still, as there is no sign of the supply-demand balance levelling out. On the one hand, the Swiss population will continue to grow, resulting in a sustained increase in demand for rental flats. On the other hand, no major changes in supply are expected in the area of new builds, as the project pipeline for 2025 is currently far from full.

Method of quality adjustment
The development of asking rents in Switzerland is adjusted for the different quality, location and size of the flats. The advantage of this so-called hedonic method is that the real rental price development for new and re-let flats is reflected on Homegate. The Homegate Rent Index is the oldest quality-adjusted rent index in Switzerland and is considered a reference source for real estate professionals to determine the price of rental properties.

Media Contact:

Fabian Korn
Communications Manager

[email protected]
+41 44 711 86 29

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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