Condominiums still in demand – Zurich loses top spot

15.04.2025

Anyone looking for a condominium in 2024 encountered a significantly larger supply than the previous year. Almost 100,000 properties were advertised across Switzerland – around 19% more than in 2023. Despite last year’s interest rate cuts totalling 1,25 percentage points, demand for condominiums did not increase, as the extension of the listing period illustrates. However, the listing period for 2024 also shows that apartments are no longer selling the fastest in Zurich. These are the findings of the latest Online Home Market Analysis.

The latest edition of the Online Home Market Analysis by the real estate portal ImmoScout24, in collaboration with the Swiss Homeowners Association and the Swiss Real Estate Institute, analyses the listing data of condominiums for the year 2024. The listings evaluated come from several well-known real estate portals and thus include the majority of all online listings during the period under review in Switzerland.

Extended offer and longer advertising duration
Between 2022 and 2024, the number of condominiums advertised on real estate portals such as ImmoScout24 and Homegate rose continuously from 70,000 to 100,000. A look back at the past shows that such a volume of listings has never been recorded before. While the growing demand in 2023 was still able to absorb the additional supply without extending the listing period, this is no longer the case in 2024. As a result, the additional 16,000 listings meant that condominium sellers had to wait an average of 17 days longer than before until the sale of the property was finalised and they could deactivate the listing accordingly. Specifically, a condominium had to be advertised for an average of 92 days in 2024. The last time a property was advertised for longer was in the period from July 2019 to June 2020 (93 days). The combination of the percentage changes in advertisements and their online duration suggests stable demand for condominiums last year.

For Martin Waeber, Managing Director Real Estate at SMG Swiss Marketplace Group, the results of the current analysis show that important decisions, such as fulfilling one’s dream home, always take time. “In an environment of falling interest rates, it would be purely rational to expect a revival in demand for residential property and thus a shortening of the advertising period,” says the real estate expert. Experience, however, shows that interest rate adjustments only influence the demand for homes with a certain delay and that an interest rate effect is, therefore, not to be expected until this year at the earliest, predicts Waeber. “But especially because a significantly expanded supply offers more options, it is crucial for those looking to maintain an overview. On the supply side, however, there is now more competition. This makes an attractive and comprehensive presentation on relevant real estate platforms more important than ever,” Waeber continues.

Zurich is no longer the leader in terms of the shortest advertising duration
In 2024, sellers of condominiums had to wait longer in all eight regions than in the previous year. It is notable that, for the first time in four years, the Zurich region (67 days, up 11 days) no longer has the shortest listing duration, but this is now again the case in the Central Switzerland region (62 days, up 4 days). The Lake Geneva region is also still under 70 days in third place (69 days, up 5 days). The three regions of Eastern Switzerland (79 days, up 13 days), Northwestern Switzerland (81 days, up 12 days), and Espace Mittelland (85 days, up 14 days) are positioned in the middle of the field, as in previous years, although listing times have also increased noticeably here. As in previous years, homeowners in the two regions of Vaud/Valais (93 days, up 18 days) and Ticino (168 days, up 37 days) have to wait the longest to find a buyer or at least a sufficient number of interested parties. Due to the above-average increase in the duration of listings in Ticino (28%), the gap between the remaining regions, and in particular Central Switzerland, the region with the shortest listing time, has widened by almost half (plus 45%).

Equal number of regions with increasing and decreasing demand
For individual regions, an estimate of regional demand for owner-occupied homes can also be derived from the comparison of the percentage changes in the duration of listings and the number of listings. In the Lake Geneva region, for example, condominiums only need to be advertised for a slightly longer time (plus 7%), even though the number of listings has grown by double digits (plus 22%). This suggests increased demand. In stark contrast, there is Ticino, where condominiums are least in demand. Across the eight regions, it can be seen that demand for residential property has increased as well as decreased in just as many regions. This also underlines the fact that demand has remained constant throughout Switzerland.

For Markus Meier, Director of the Swiss Homeowners’ Association, high prices are a key challenge for home ownership – especially for young families. “Financing a home remains a challenging hurdle,” says Meier. While falling interest rates could theoretically ease the situation slightly, in practice, their impact is limited: “The biggest challenge is not the current mortgage interest rate, but rather raising capital and meeting affordability criteria,” explains Meier. Therefore, targeted measures are needed to ensure future generations have access to their own homes.

For Peter Ilg, Head of the Swiss Real Estate Institute, last year’s increase in advertised condominiums, now almost 100,000 properties, is particularly noteworthy: “The almost six-digit mark of condominiums advertised for sale is the highest figure since we began publishing this study nine years ago. Due to the lower number of building permit applications in 2023 and 2024, we can assume that the number of newly built condominiums has actually decreased. Thus, the sharp increase in supply must primarily be due to changes in existing apartments.”Supply has remained consistently high since the high-interest phase at the end of 2023, and therefore, the interest rate cuts in 2024 cannot serve as an explanation for the increase in apartments being offered, as supply has barely responded to the interest rate cuts.

“In Switzerland, those born between 1946 and 1964 are known as ‘baby boomers’. The first baby boomers will soon turn 80, and the increasing supply of existing condominiums could be the first sign that demographic change is slowly but surely becoming noticeable in the condominium market,” Ilg continued.

In view of these facts and figures, it is to be expected that single-family homes will remain a solid investment in the future. This will continue to be the case even if more properties come onto the market in the future due to the rising average age of the Swiss population or if their ownership requires additional investment due to energy efficiency regulations.

About the Online Home Market Analysis
The Online Home Market Analysis is a semi-annual analysis that reports alternately on the development of the listing periods for condominiums and single-family houses. The analysis covers the whole of Switzerland with the eight major regions studied, with in-depth analyses for suburban communities by price segment. The analysis provides regionally differentiated information on the development of supply and demand for owner-occupied homes, broken down by market segment. ImmoScout24 and the Swiss Homeowners’ Association publish the analysis in collaboration with the Swiss Real Estate Institute of the HWZ Hochschule für Wirtschaft Zürich.

Fabian Korn
Communications Manager, SMG Swiss Marketplace Group

[email protected]
+41 44 711 86 29

Prof. Dr. Peter Ilg
Head of Institute, Swiss Real Estate Institute

[email protected]
+41 43 322 26 84

Adrian Spiess
Volkswirtschafter, HEV Schweiz

[email protected]
+41 44 254 90 29

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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