SMG AI Label: Guideline for Handling AI-generated Visuals for Marketing at SMG
At SMG, transparency is a priority. When using photorealistic content created by AI, we ensure audiences are informed of its artificial origin. We utilize native platform features wherever available, and in other instances, we employ our distinct label or icon.
Download Our Labels
We designed our labels to be clear yet unobtrusive, ensuring they never distract from the primary message or call to action of the content. Download our labels below to start clearly marking AI-generated images in your own projects.
Created with AI Icon (black) by SMG Swiss Marketplace Group is marked with CC0 1.0
Created with AI Label (black) by SMG Swiss Marketplace Group is marked with CC0 1.0
Contains AI Elements (black) by SMG Swiss Marketplace Group is marked with CC0 1.0
Contains AI Elements (black horizontal) by SMG Swiss Marketplace Group is marked with CC0 1.0
Created with AI Icon (white) by SMG Swiss Marketplace Group is marked with CC0 1.0
Created with AI Label (white) by SMG Swiss Marketplace Group is marked with CC0 1.0
Contains AI Elements (white) by SMG Swiss Marketplace Group is marked with CC0 1.0
Contains AI Elements (white horizontal) by SMG Swiss Marketplace Group is marked with CC0 1.0
About the AI Label for Advertising Material
This AI label was developed by SMG Swiss Marketplace Group to clearly mark advertising visuals that include AI-generated elements. It promotes transparency in digital communication and helps ensure that audiences are not misled by photo-realistic content created with generative tools.
SMG brands use the label whenever AI is a main element of a visual, such as people, interiors or vehicles. Two versions are available: Created with AI and Contains AI Elements. A reduced icon is also available for smaller formats. Designers ensure that the label remains legible and does not distract from the message.
By sharing this label publicly, SMG encourages others in the industry to strengthen transparency and trust in AI-generated marketing assets.