New: Ads now available on Flatfox!
5. May 2025
Flatfox is the go-to platform for modern real estate listings – and now you can reach your target audience directly where they’re actively searching. With
Flatfox is the go-to platform for modern real estate listings – and now you can reach your target audience directly where they’re actively searching. With
With the Midscroll Ad, we’re bringing fresh energy to our portfolio: Placed right in the middle of the scroll flow across our marketplaces, this new
A new face at SMG Advertising: Welcome, Jaafar Assaf! Our team keeps growing! We’re excited to welcome Jaafar as our new Advertising Infrastructure Engineer. Since
In this article, I will share our journey of migrating from legacy native apps to Flutter, the challenges we faced, and the impact it had
This article was translated from German using AI Digital, innovative products are born where people use solutions, experience challenges, and express expectations. At SMG Swiss
At Ricardo, we have two perfectly fine apps, one for Android and one for iOS. They look and feel quite similar. But more importantly, they
This interview has been translated using AI Muzaffer Dogru and his team are the driving force behind Ricardo MoneyGuard. Since July 2023, he has been
Introducing 7 Women of SMG At SMG, we know that diversity sparks innovation and inclusion drives progress. This week is International Women’s Day and we’re
One of the core services for SMG Real Estate is Search Alerts – a service that allows users to be notified about new properties published
At SMG Swiss Marketplace Group, we believe that diversity is a catalyst for innovation and long-term success. As we embark on our sustainability journey, fostering
Head of Design for Automotive
Introduce yourself and your role at SMG
I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience.
In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.
A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.
What helps you feel empowered and confident in your role?
If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved.
Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about.
What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?
In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.
That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing.
Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?
Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.
Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?
There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.
One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.
