In October 2020, Google Analytics made a major announcement: the move from a session-based tracking model to an event-based model would be completed by July 2023. This change brought about the introduction of Google Analytics 4.
In this article we will be looking at the requirements and distinctions of personal data and how at SMG Swiss Marketplace Group we distinguish between two ways of collecting data.
Employees are those who help drive a company forward, so at SMG we aim to facilitate employee-driven initiatives that will ultimately better the company’s products and services. This is why the SMG Group Acceleration Team has launched the “SMG Digital Spark”.
In this third and final part of our rebranding trilogy, we want to talk about the campaigns set up for this rebranding.
There are many ways to incorporate sustainable habits into your various on- and offline routines. However, these habits can only be formed if they are accessible.
Trust is a broad term, especially when we apply it to the online world. For online marketplaces, trust plays a crucial role in their success. It is one of the most important factors that contribute to the willingness to buy and sell on a platform.
This article will take a closer look at the sponsoring and collaboration efforts between our Automotive division – more specifically AutoScout24 – and one of the most important B2B events in the Swiss automotive industry: “Schweizer Auto des Jahres”.
SMG Swiss Marketplace Group (SMG) and UBS plan to enter a longer-term partnership for advising, arranging, and marketing mortgages. Users of SMG real estate platforms such as Homegate or ImmoScout24 will get direct access to UBS’s full product range and expertise.
October is Cyber Security Month. However, cyber security is not just relevant for a month. As a company that operates primarily online, it is our responsibility to ensure that we take our employees’ and users’ security seriously 365 days of the year.
Our Scout24 brands have been operating in colourful new armour for three months now. In this second part of our rebranding trilogy, we want to showcase how the brand identity was adapted to the local market.
SMG Swiss Marketplace Group Ltd. provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24). The company was founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic.
