Asking rents: Large cities stable to declining – only Zurich with significant increase

11.05.2023

In April, asking rents in the eight Swiss cities surveyed increased significantly in Zurich only. In the remaining cities, however, advertised rents were relatively stable or even in decline last month. Looking back over the year, however, asking rents have risen in all cantons and cities without exception. This is shown by current figures from the Homegate Rent Index.

Zurich, 11 May 2023 – The Homegate Rent Index for asking rents is compiled by the real estate marketplace Homegate in cooperation with Zürcher Kantonalbank (ZKB). It measures the monthly, quality-adjusted change in rents for new and re-let flats based on current market offers. Compared to the previous month, the index increased by 0.5 points in April and now stands at 120.7 points (plus 0.4 per cent). Compared to the previous year, asking rents rose by 2.8 per cent across Switzerland.

Change in the cities
Of the eight Swiss cities surveyed, only Zurich saw a significant increase in asking rents in April: Here, advertised rents rose by 1.8 per cent, which is significantly more than the 0.6 per cent increase in the canton of Zurich. In most of the other cities surveyed, however, asking rents remained relatively stable within a range of plus 0.3 per cent in St. Gallen and minus 0.3 per cent in Lausanne. In contrast, asking rents declined significantly in Bern (0.8 per cent) and Lucerne (1.4 per cent). However, the year-on-year comparison shows a positive trend without exception, led by the cities of Zurich (8.2 per cent) and Lugano (6.8 per cent). Only in Lausanne are asking rents unchanged compared to April 2022.

Change in the cantons
The picture is different at the cantonal level. Here, all but two cantons showed a neutral or positive development of advertised rents in April. Only in Graubünden did advertised rents fall by 1.2 per cent, while in Lucerne, the decline was 0.2 per cent. In all other cantons, advertised rents either remained unchanged or rose by up to 2.4 per cent (Schwyz) last month. In addition to Schwyz, the cantons of Nidwalden (1.4 per cent) and Uri (1.3 per cent) are among those with an above-average increase. While Uri has reached a new high since measurements began, asking rents in Nidwalden were already higher once for a few months back in 2022. Looking back over the year, however, there are clear plus signs for asking rents at the cantonal level. All cantons show an increase of between one and six per cent, led by Glarus (6 per cent), Uri (4.7 per cent), Valais (4.5 per cent) and Appenzell (4.3 per cent). But even in the canton of Graubünden, which was the only one to record a marked decline in asking rents in April, they rose by 2 per cent compared to the previous year.

Method of quality adjustment
The development of asking rents in Switzerland is corrected for the different quality, location and size of the flats. The advantage of this so-called hedonic method is that the real rental price development for new and re-let flats is reflected on Homegate. The Homegate Rent Index is the oldest quality-adjusted rent index in Switzerland and is considered a reference source for real estate professionals to determine the price of rental properties.

The data for all cantons and cities since the start of the survey can be found in the latest release in the news section of SMG Swiss Marketplace Group Ltd. The next Homegate Rent Index is expected to be published on 15 June 2023.

Fabian Korn
Communications Manager Real Estate

[email protected]
+41 44 711 86 29

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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