Is the holiday home market overheating?

25.02.2022

The analysis of actual selling prices of privately owned homes shows that, after declining in 2020, second home prices in the four Swiss market regions analysed rose 35% last year. With a limited number of available properties, fluctuations make the market for second homes an ideal target for real-estate speculation. Last year, average family home and apartment prices also rose 9% and 8.3% respectively, which represents the biggest price rise of privately owned homes in the regions analysed in 10 years.

All arrows point upward in this year’s Home Market Price Analysis. The analysis, which Homegate publishes in partnership with the Swiss Real Estate Institute, provides information about price trends for actual selling prices of family homes and apartments in the Bern, Lake Geneva, North-West Switzerland and Zurich regions.

According to the analysis, privately owned homes remained an attractive form of investment and housing for many people in Switzerland. Given the limited availability of property and still high demand, it’s hardly surprising that overall prices also rose in 2021. Martin Waeber, Managing Director of Real Estate at SMG Swiss Marketplace Group, believes the shift seen at many banks with respect to mortgage interest rates won’t put an end to this trend. ‘Since many banks raised their mortgage interest rates at the beginning of the year, this price trend could flatten as the year goes on. However, we can hardly expect a fall, given the still high demand and long-term hedging of many Swiss households against rising interest rates.’

Apartment prices in Zurich remain the highest
Apartment prices in Zurich showed the second-highest growth rate among the four regions analysed, with an increase of 8%, thus maintaining the city’s top position. With average property prices of CHF 1.08 million, prices in Zurich were significantly higher than the Lake Geneva region, which saw the greatest increase. Following declining prices in the region in 2020, a rebound effect was observed during the reporting period. The average apartment now costs CHF 980,000, after price growth of 8.9%. With an average price of CHF 680,000 (+6.3%), apartments in Bern are the most affordable, followed by those in the Northwestern Switzerland region with an average price of CHF 760,000 (+5.6%).

However, increases in apartment prices measured per square metre of floor space were almost twice as high in the Lake Geneva region, with 9% compared to the Zurich region (4.9%). Nevertheless, at CHF 10,900, Zurich continues to have the highest square-metre price among the four regions analysed.

Second home prices rose significantly compared to the previous year
Apartments registered as second homes exhibited a price increase of 35% in the reporting year, following a marked decrease of 20% in 2020. ‘The price increases for primary residences is truly remarkable. However, when it comes to second homes, the second homes initiative created the ideal market for real-estate speculation by imposing strict limits on the number of available properties,’ explains Peter Ilg, Director of the Swiss Real Estate Institute. Holiday home prices have become equally volatile since the initiative was implemented. Despite the huge increase in prices, the number of holiday home transactions increased still further in 2021 in the four regions analysed (from 89 in the previous year to 154). This increase also indicates price speculation for second homes, which are not bought primarily for owner occupancy, but to sell later at a higher price.

The Lake Geneva region recorded the highest family home prices
Average prices for single-family homes rose the most in Northwestern Switzerland, with an increase of 11%, followed by the regions of Lake Geneva (9.7%) and Bern (9.1%). With an increase of 7.7%, the Zurich region showed the slowest price growth of all regions analysed. For single-family homes, the price gap between the most expensive (Lake Geneva; CHF 1.69 million) and least expensive region (Bern; CHF 960,000) increased compared to the previous year.

Slightly fewer privately owned homes were sold in 2021
Property transactions financed by mortgages through Credit Suisse, UBS and Zürcher Kantonalbank are recorded in the Swiss Real Estate Datapool (SRED). These three banks account for approximately 40% of all transactions in Switzerland. In the previous year, sales transactions for approximately 3,000 single-family homes and almost 5,000 apartments were recorded in the SRED in the four regions analysed, which represents 10% fewer single-family home transactions and roughly the same number of apartment transactions compared to the previous year. The considerable price increase appears to have resulted in fewer property transactions for single-family homes.

Continued significant differences between municipalities, with regional hotspots

At the municipal level, the most affordable single-family homes were sold in the municipality of Moutier (BE) for CHF 500,000 on average, while the most expensive were sold in Erlenbach (ZH) for CHF 3.1 million. The same budget needed to buy one single-family home in Erlenbach could buy six of them in Moutier. The price differences were even greater for apartments. The lowest average apartment prices were found in Sainte-Croix (VD) (CHF 280,000), and the highest in Zumikon (ZH) (CHF 2.37 million).

Fabian Korn
Communications Manager

[email protected]
+41 44 711 86 29

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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