Strongest increase in asking rents since the start of the index

18.01.2024

The rental flat market will not come to rest in 2023, either. The combination of low construction activity and increased demand for rental flats caused supply prices to rise further in all cantons last year. This is shown by current figures from the Homegate Rent Index. Furthermore, no trend reversal is in sight for 2024 either – in fact, on the contrary.

In 2023, the rental housing market was characterised by low construction activity and increased demand for rental housing. On the one hand, there was additional demand for housing due to high net immigration. On the other hand, many prospective homeowners postponed the purchase of residential property last year due to the rise in mortgage interest rates. They continued to hold on to their rented flat. Rental flat vacancy rates were therefore reduced again in 2023. The increasing shortage in the rental flat market led to a significant increase in asking rents. According to the Homegate Rent Index, these rose by 4.7 per cent across Switzerland compared to December 2022. This is the strongest annual growth in rents since the index began in 2009. Compared to the previous month, the index increased by 1 point in December and now stands at 125.2 points (plus 0.8 per cent).

Change in the cantons: Rents on offer rising without exception
In all cantons, asking rents increased significantly in 2023. The highest growth was recorded in the canton of Schwyz, with an increase of 11.1 per cent, followed by the canton of Zurich (up 8.4 per cent). With its economic centres, the canton of Zurich is particularly attractive to immigrants. Zurich’s vacancy rates are also very low, which is why the rise in rents there is not surprising. The high increase in the low-tax neighbouring canton of Schwyz is likely to be due, among other things, to the effects of people moving from the canton of Zurich. The cost increase in the neighbouring northern canton of Schaffhausen (plus 6.3 per cent) can also be explained by its proximity to the economic centres of Zurich. There was also an above-average increase in the canton of Graubünden (plus 7.2 per cent), where the persistently high demand for second homes is also having an impact on the rental market.

Change in the cities: Zurich asking rents rise by double digits
In the city of Zurich, asking rents rose by a significant 13.3 per cent in 2023, including 2.2 per cent in the past month alone. High population growth and the challenges of high-density construction have led to a further increase in the shortage on the rental flat market. In comparison with the other cities surveyed, it is noticeable that asking rents in the other population centres have risen to a lesser extent than in Zurich. Although Geneva also showed a significant cost increase of 5.1 per cent, the gap to the city on the river Limmat remains considerable. The same also applies to rental trends in Berne (up 4.6 per cent), St. Gallen (up 4.5 per cent), Lugano and Lausanne (both up 4.2 per cent), Lucerne (up 4 per cent) and Basel (up 2.9 per cent).

A look ahead to 2024
Asking rents are likely to continue to rise in 2024. Swiss construction activity will lag behind previous years as there are only a few construction projects in the pipeline. At the same time, construction costs remain high, making new projects more expensive. Due to the rise in interest rates last year, institutional investors are increasingly focussing on other investment opportunities. Finally, immigration is also likely to remain high in 2024, which will further increase the demand for rental flats.

Method of quality adjustment
The development of asking rents in Switzerland is adjusted for the different quality, location and size of the flats. The advantage of this so-called hedonic method is that the real rental price development for new and re-let flats is reflected on Homegate. The Homegate Rent Index is the oldest quality-adjusted rent index in Switzerland and is considered a reference source for real estate professionals to determine the price of rental properties.

Fabian Korn
Communications Manager & Media Spokesperson

[email protected]
+41 44 711 86 29

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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