Their radically different look emphasises a newly emotive, contemporary and personal focus by the Scout24 platforms.
Zurich, 05. July 2022 – On 1 July, prominent search platforms AutoScout24, MotoScout24, ImmoScout24 and FinanceScout24, which were part of Scout24 Schweiz AG until last year but now belong to the SMG Swiss Marketplace Group AG (SMG), were relaunched with a brand new look, demonstrating a bold ambition to break new ground. With their orange and blue design, these websites have been a firm fixture in the Swiss digital realm for over 20 years. But SMG isn’t resting on its laurels: it’s been constantly developing the Scout24 platforms.
Talking about the new design, Gilles Despas, CEO of the SMG Swiss Marketplace Group AG, says, “The SMG’s overriding aim is to make people’s lives easier with pioneering products. The new look of ImmoScout24, MotoScout24, AutoScout24 and FinanceScout24 makes them even more appealing and intuitive for users. In other words, the new design is just the next big step in achieving our goals.”
Advertising was once the sole preserve of analogue media, but the previous Scout24 platforms ushered it into the digital sphere over 20 years ago and enabled it to go beyond the constraints of small ads. The new design for the brands and portals reflects this groundbreaking feat. Jazzy highlighted strips evoke the days when people would spot interesting ads in the newspaper and mark or ring them with a highlighter pen. The new design leaves a fresher, more modern impression, while the distinct contrast between the white space and the new colour accents makes it clearer than ever. It’s now easier to find cars, motorbikes, apartments, insurance and finance.
The rollout of the new design is accompanied by an extensive campaign in German, French and Italian aimed at getting the many users of the four Scout24 platforms on board with the new colour scheme. The campaign is running on all online and offline channels. The campaign originated in collaboration with the Zurich agency SiR MaRY.
Fabian Korn, Communications Manager
Phone: +41 44 711 86 29
SMG Swiss Marketplace Group
About SMG Swiss Marketplace Group AG
SMG Swiss Marketplace Group AG is a pioneering network of online marketplaces and a leading European digital company that simplifies people’s lives with breakthrough products. SMG Swiss Marketplace Group AG offers its customers digital solutions to make some of their most important life decisions. Its portfolio includes Real Estate (immoscout24.ch, homegate.ch, ImmoStreet.ch, home.ch, Acheter-Louer.ch), Automotive (autoscout24.ch, motoscout24.ch, Car For You), General Marketplaces (anibis.ch, tutti.ch, Ricardo.ch) and Finance and Insurance (financescout24.ch). The competence network also includes the real estate valuation specialists IAZI AG and the developer of innovative real estate software CASASOFT. The company is owned by TX Group AG (31%), Ringier AG (29.5%), Mobiliar (29.5%) and General Atlantic (10%).