SMG expands its portfolio through the acquisition of


The online comparison service AG is now part of SMG Swiss Marketplace Group AG. will maintain its operations as an independent brand and continue providing greater transparency for consumers in Switzerland with its neutral financial comparisons, calculators and editorial content.

SMG Swiss Marketplace Group AG is acquiring 100% of AG with immediate effect. will become part of SMG’s Finance & Insurance business unit alongside FinanceScout24. The brand, platform and team will not change and will be fully integrated into SMG. Founder Benjamin Manz will also remain active as Managing Director.

Expertise and renowned comparisons

Since it was founded in 2013, has made a name for itself with its neutral comparisons, calculators, studies and guides. Jochen Pernegger, Managing Director Finance & Insurance at SMG, says: « has raised the bar in the industry both in the past and the present with its high-quality financial comparisons. We look forward to working together to drive forward the Finance & Insurance division – and to benefiting from the Moneyland team’s product range, expertise and years of experience.» is the perfect addition

SMG’s Finance & Insurance division has been represented by the FinanceScout24 brand on the market for almost five years. Now, the acquisition of provides the perfect addition to this business unit and expands its portfolio. The aim is to help as many consumers in Switzerland as possible to find the right product for their financial and insurance needs, as quickly as they can, and to enable them to take out this product digitally.

With the acquisition of, SMG now offers an important range of comparison services for consumers which the network previously lacked. «In addition, can benefit from the digital expertise, network, reach and awareness associated with SMG’s established platforms,» adds Benjamin Manz. By extension, this means that the comparison platform can be made accessible to as broad an audience as possible. «We are particularly looking forward to working with the FinanceScout24 team.»

Roswitha Brunner
Head Corporate Communication & Public Affairs

[email protected]


Jochen Pernegger
Managing Director Finance & Insurance at SMG

Benjamin Manz
Managing Director of

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