SMG Swiss Marketplace Group launches a new AI label to flag all AI-generated visual content in advertising. The label is provided for unrestricted use on the SMG website. The first campaign featuring AI labelling – for Homegate – is already running successfully.
The SMG Swiss Marketplace Group is launching a new AI label that will clearly identify all AI-generated visual representations in advertising. The aim of the label is to make the use of artificial intelligence in marketing transparent and, at the same time, to increase the efficiency and creativity of campaigns. The label is now available to download from the SMG’s website. No licence is required; this enables other companies to use it for their AI-generated media, too, and thus enhance transparency on this issue towards their customers.
The use of the new AI label is governed by internal guidelines. These include flagging photo-realistic AI-generated content and using platform-specific labelling functionality, such as native tools on Instagram. The SMG label is used if such features are not available. A reduced icon is also available for smaller formats.
SMG is proud to unveil this initiative and make a valuable contribution to its role as a pioneer in the Swiss digital industry. The company uses AI to increase efficiency while acting responsibly and transparently.
The AI label is now being used by all SMG brands, with the first campaign to successfully integrate it currently underway for Homegate.
Roswitha Brunner
Head Corporate Communication & Public Affairs
[email protected]
Roswitha Brunner
Head Corporate Communication & Public Affairs
[email protected]
Pictures
AI label
Visual from Homegate’s current campaign
