Three apartments in Jura for the price of one in Zug

30.01.2022

How much living space can you rent or buy for your money in Switzerland right now?

And can you save money by hopping over to a different canton? New data analysis carried out by ImmoScout24 and Homegate answers these questions and more when it comes to the Swiss property market. With freehold homes, for example, the saying ‘Buy cheap, buy twice’ could very well also mean ‘If you can afford to buy a place in a cheap location, you can afford to buy two places’ – or even more. This is because a 4.5-room home in the canton of Jura cost CHF 516,000 on average in 2021, but cost more than three times as much in Zug, at CHF 1,722,000.

As a rule of thumb in Switzerland, you should spend no more than a third of your income on housing costs (we also recommend taking a look at Homegate’s advisory: Salary and housing costs). So people in Switzerland put a considerable amount of their budget towards putting a roof over their heads. At the same time, the finances needed for this can vary greatly depending on living situation and location, as revealed by comprehensive data analysis carried out by ImmoScout24 and Homegate as part of their ‘The cost of living in Switzerland’ research.


The rent gap is closing for 3.5-room apartments

If you take the most sought-after housing type – a 3.5-room apartment – as a benchmark, there was a difference of over 110 percent in rental costs between cantons in 2021. While tenants in the canton of Jura pay an average of just CHF 1,135, this figure is more than twice as high in the canton of Zug, at CHF 2,428. A year ago, Zug and Jura were at the top and bottom of the scale respectively. In both places, however, it is clear that the price of a rented 3.5-room apartment dropped significantly in both cantons last year (by almost 3 percent in Jura and more than 6 percent in Zug).

In general, prices for 3.5-room apartments in the majority of cantons remained the same or even declined last year compared with 2020. It is interesting to note that there are many cantons in the lower and middle price segments, where asking prices have risen over the past year. This, combined with stable and falling rents in the upper price segment, means that the rent gap has started to close. However, the average price difference of more than CHF 1,200 between the expensive canton of Zug and the relatively affordable canton of Jura means that it’s still worth carrying out a more in-depth price comparison.


Widening your search area when buying a home pays off

There are bigger differences when you start comparing asking prices for freehold homes. In this case, the saying ‘Buy cheap, buy twice’ could very easily be changed to: ‘If you can afford to buy a place in a cheap location, you can afford to buy two places’ – or even more, as shown by a comparison of asking prices for 4.5-room freehold homes. On average, an apartment like this cost CHF 516,000 in the canton of Jura, but cost more than three times as much in Zug, at CHF 1,722,000.

For many people, the cost of owning a 4.5-room apartment became even less affordable last year. Asking prices soared in 17 of the 26 cantons. It is therefore also worth considering properties in neighbouring cantons if the market (which has all but dried up in many places) allows – or perhaps for this very reason. If, for example, you could see yourself living in the neighbouring cantons of Aargau, Schaffhausen, Thurgau or St Gallen instead of Zurich – depending on your interests or the long-term option of being able to work from home – you could save up to 43 percent on average when buying a home. In addition, more 4.5-room apartments were listed on Homegate and ImmoScout24 in Aargau than in Zurich in 2021, for example. So widening your search area not only means saving a great deal of money – it also gives you a better chance of finding your very own dream home.

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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