Falling asking prices for residential property in January

06.02.2025

The start of the year brings good news for home-seekers: Both single-family homes and condominiums were advertised at lower prices than the previous month. However, anyone looking for a new rental flat once again had to reckon with more expensive market offers in January.

The analysis of real estate advertisements brings good news for all those who are currently looking to purchase residential property. This is because sellers of condominiums reduced their price expectations by 0,6% in January. The monthly evaluation of single-family homes on offer shows an even greater price reduction of 2,1%. This is shown by the Swiss Real Estate Offer Index, which is compiled by ImmoScout24 in collaboration with the property consultancy IAZI.

The average asking price per square metre for condominiums is currently CHF 8,834. Single-family homes are being offered at CHF 7,591 per square metre of living space. A typical 140 square metre property, therefore, comes onto the market for CHF 1,236,800 (condominium) or CHF 1,062,800 (single-family home). Despite these recent reductions, the longer-term price trend is still slightly upward. Over the past twelve months, asking prices for condominiums have risen by 1,0%, while the increase for single-family homes is 1,4 %.

Further increase in asking rents
Rental flats were advertised at 0,9% higher prices on a national average in January than in December. Significantly more expensive offers were observed in the greater Zurich region in particular (+2,5%), while market rents also rose in the Lake Geneva region (+0,7%), Central Switzerland (+0,7%), Eastern Switzerland (+0,4%) and the Central Plateau (+0,3%). In contrast, however, there are also regions with falling rents, such as Northwestern Switzerland (-0,4%) and Ticino (-1,4%).

“Overall, the Swiss property market continues to be characterised by low and possibly falling interest rates. For potential buyers and those with mortgages that are due to expire soon, this means lower financing costs. Meanwhile, tenants with current contracts can hope for a rent reduction due to a possible adjustment of the reference interest rate on 1 March 2025, depending on their initial situation. However, anyone looking to move into a new rental property and thus a new tenancy must expect price increases in the coming months due to the tight supply situation,” explains Martin Waeber, Managing Director Real Estate at SMG Swiss Marketplace Group.

Date 31 January 2025

Purchase offers for single-family houses throughout Switzerland (CHF/m2)

  01.01.2025 31.01.2025 Change in %
Month 7752.8 7591.3 -161.5 -2.1%
  31.01.2024 31.01.2025 Change in %
Year 7487.6 7591.3 +103.6 +1.4%

 

Purchase offers for condominiums throughout Switzerland (CHF/m2)

  01.01.2025 31.01.2025 Change in %
Month 8883.6 8834.2 -49.3 -0.6%
  31.01.2024 31.01.2025 Change in %
Year 8749.8 8834.2 +84.4 +1.0%

 

Rental offers throughout Switzerland (CHF/m2 per year)

  01.01.2025 31.01.2025 Change in %
Month 280.1 282.7 +2.6 +0.9%
  31.01.2024 31.01.2025 Change in %
Year 281.9 282.7 +0.8 +0.3%

 The values may contain rounding differences.

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Sebastian Sinemus
Senior Communications Manager Real Estate & Media Spokesperson

[email protected]
+41 79 819 21 50

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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