Premium advertising on SMG network

As the marketer of Switzerland’s leading online marketplaces, we are surfing the top of the wave of change in digital marketing – data-driven, programmatic and relevant to the users of our marketplaces.

Achieve your advertising and performance goals with us.

Our network

Real Estate



Finance and


We offer a selection of premium advertising formats. Of course we also offer IAB standard formats. You can find more information & prices in our portfolio.


  • max 150 kB (Search Background Desktop max. 200 kB)
  • Advertising material must be sent at least 3 working days before the start of the campaign.
  • Please note in the email: Advertiser, campaign name, duration and contact person for queries.
  • Special formats (e.g. expandable ads) must be delivered at least 5 working days before the start of the campaign and, if necessary, approved by us.
  • All standard advertising media should comply with the IAB standard.
  • The target URL must lead to a functional website at the start of the campaign.
    All advertising media must be completely set to SSL (https).
  • Third party tags must be enabled on delivery for testing purposes.
  • HTML5 advertising material must be delivered in a zip file.
  • The HTML document should be formatted in charset UTF-8.
    The following file formats are supported: HTML, CSS, JS, GIF, PNG, JPG, JPEG.
    The maximum size of HTML5 advertising material (zip file) is 150 kB.
  • If a target URL is stored, it must be provided with a functioning click tracker. Please refer to the following instructions: Google Web Designer / HTML5 / IAB Standard Original
  • All references in the advertising material to external resources (JS libraries, videos, images, fonts, tracking pixels, etc.) must all be delivered via SSL (https).

If you are delivering HTML5 ad media for mobile devices, please include a static fallback (gif/jpg). We cannot yet guarantee HTML5 support in all areas.


Do you have questions about advertising opportunities or technical ad specifications at SMG? Contact us – we are here for you.

SMG Advertising

+41 31 744 21 77 | [email protected]

This website is under development. If you have any questions, don’t hesitate to contact us.

Management photos with and without background color as ZIP file

Logo for download in all versions