SMG Swiss Marketplace Group | Welcome to Switzerland's new digital hub

Welcome to
Switzerland's
digital hub

We simplify people's lives and connect humans with our innovative digital platforms

We simplify people’s lives

SMG Swiss Marketplace Group is a digital pioneer that simplifies people’s lives with groundbreaking products. We aim to meet the most demanding user needs with our marketplaces. We provide our customers with the best tools to succeed today and in the future. We are proud that our employees come from all over the world and from diverse backgrounds, and we actively encourage their development. Growth ambition, simplicity and digital innovation define our identity.

Meet our Brands

Real Estate

Automotive

General
Marketplaces

Finance &
Insurance

Our Portfolio

Switzerland's smartest property search

The digital automotive platforms in Switzerland with the best selection of vehicles

The most trusted Swiss general marketplaces

Financing and insuring made easy

Current Insights

It’s important to us to highlight our teams, brands and experts. On the SMG blog you’ll find articles on everything from expert knowledge and exciting projects and event recaps. It’s a look behind the scenes of SMG.

From Idea to Product – Users at the Heart of Our Innovations

Insights into the Development of Ricardo MoneyGuard – Interview with Muzaffer Dogru, Director of Product & Engineering

Celebrating Women Who Lead, Innovate, and Inspire

SMG in the Media

Offer prices for owner-occupied homes continue to climb in April

Urs Scheuber becomes new Head of Sales at SMG Real Estate

Status over Sustainability: What Gen Z Thinks About Cars

We want to shape the future of technology. Work with us now.

We are looking for digital talent to meet the highest expectations of our users and customers in Switzerland. We offer an environment in which you can make a big difference and your successes are celebrated. We look forward to hearing from you!

SMG Swiss Marketplace Group Ltd. is a pioneering network of online marketplaces and cutting-edge digital company that simplifies people’s lives with innovative products.

SMG Swiss Marketplace Group Ltd. provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24, moneyland.ch). The company was founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic.

Portfolio

Blog

Advertising

Media

© SMG Swiss Marketplace Group Ltd. 2025

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience.

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved.

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about.

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing.

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.