SMG Swiss Marketplace Group | Willkommen beim neuen digital hub der Schweiz

Willkommen bei der neuen digitalen Plattform der Schweiz

Wir erleichtern den Menschen durch unsere intuitiven digitalen Plattformen das Leben.

Wir erleichtern den Menschen das Leben

Die SMG Swiss Marketplace Group ist ein digitaler Pionier, der den Menschen das Leben mit wegweisenden Produkten erleichtert. Mit unseren Marktplätzen möchten wir den anspruchsvollsten Nutzerbedürfnissen gerecht werden. Unserer Kundschaft stellen wir die besten Tools zur Verfügung, die ihr helfen, heute und in Zukunft erfolgreich zu sein. Wir sind stolz auf unsere Mitarbeitenden aus der ganzen Welt mit unterschiedlichen Hintergründen, und wir fördern ihre Entwicklung aktiv. Wachstumsbestrebungen, Einfachheit und digitale Innovation bestimmen unsere Identität.

Unsere Marken

Real Estate

Automotive

General
Marketplaces

Finance &
Insurance

Unser Portfolio

Die intelligenteste Immobiliensuche der Schweiz

Die digitalen Automobilplattformen in der Schweiz mit der besten Auswahl an Fahrzeugen

Die vertrauenswürdigsten allgemeinen Marktplätze der Schweiz

Finanzierung und Versicherungen leicht gemacht

Aktuelle Einblicke

Es ist uns wichtig, unsere Teams, Marken und Expertinnen und Experten vorzustellen. Im SMG-Blog finden Sie Artikel über alles, von Expertenwissen über spannende Projekte bis hin zu Veranstaltungsberichten. Hier können Sie hinter die Kulissen von SMG blicken.

Die Kraft hinter der nachhaltigen Mobilität – Förderung der Einführung von Elektrofahrzeugen

Von der Idee zum Produkt – Nutzer:innen im Zentrum unserer Innovationen

Einblicke in die Entwicklung von Ricardo MoneyGuard – Interview mit Muzaffer Dogru, Director Product & Engineering

SMG in den Medien

Mai erlaubt Mietmarkt vielerorts eine Verschnaufpause

Preise für Wohneigentum steigen im Mai erneut, regionale Unterschiede jedoch markant

Stiftung Right To Play versteigert exklusive Sportler-Sammelartikel auf Ricardo

Wir wollen die Zukunft der Technologie gestalten. Werde Teil unseres Teams.

Wir suchen digitale Talente, um den anspruchsvollen Erwartungen unserer Nutzer:innen und unserer Kundschaft in der Schweiz gerecht zu werden. Wir bieten ein Umfeld, in dem du viel bewegen kannst und deine Erfolge gefeiert werden. Wir freuen uns darauf, von dir zu hören!

Die SMG Swiss Marketplace Group AG ist ein wegweisendes Netzwerk von Online-Marktplätzen und ein innovatives Digitalunternehmen, das den Menschen das Leben mit zukunftsgerichteten Produkten vereinfacht.

SMG Swiss Marketplace Group AG gibt ihren Kundinnen und Kunden die besten Tools für ihre Lebensentscheidungen an die Hand. Das Portfolio umfasst Real Estate (ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) und Finance and Insurance (FinanceScout24, moneyland.ch). Das Unternehmen wurde im November 2021 von TX Group AG, Ringier AG, Die Mobiliar und General Atlantic gegründet.

Portfolio

Blog

Advertising

Media

© SMG Swiss Marketplace Group Ltd. 2025

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience.

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved.

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about.

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing.

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.