Embracing a Cyber-safe Future: SMG Joins the FIDO Alliance


In today's digital age, cybersecurity is more critical than ever. As we celebrate Cyber Security Month, it's essential to shed light on innovative solutions that can protect both our employees and customers. That is why we're proud that SMG has become a part of the FIDO Alliance.

What is the FIDO Alliance?

FIDO stands for Fast IDentity Online, and it’s a set of open authentication standards with a clear mission: to eliminate passwords and deliver phishing-resistant authentication. Established in February 2013, the FIDO Alliance is an open industry association dedicated to developing and promoting authentication standards that reduce the world’s over-reliance on passwords. Leading tech giants like Google, Facebook, Apple, PayPal, and now SMG, are members of the FIDO Alliance, supporting its mission and shaping its contributions to internet standards.

Why is it important for SMG to be a part of it?

At SMG, we aim high, and our vision is a phishing-resistant, passwordless future. We not only believe in it but are committed to incorporating, promoting, and actively contributing to this vision. Being a part of the FIDO Alliance aligns perfectly with our mission and commitment to advancing cybersecurity.

By becoming a member of the FIDO Alliance, SMG positions itself at the forefront of FIDO and passwordless technology development. This membership equips us to accelerate our journey towards a passwordless future, enhancing security for both our customers. It also improves security for our employees while offering an exceptional user experience. Here’s how it benefits us:

  • Cutting-Edge Security: We gain access to cutting-edge authentication methods, making it significantly more challenging for cybercriminals to execute phishing attacks.
  • Improved User Experience: Passwordless authentication methods are more convenient for our users, eliminating the hassle of remembering complex passwords.
  • Industry Leadership: SMG becomes a leader in the realm of passwordless authentication and cybersecurity, setting an example for others in the industry.

Alliance with a Capital A

SMG joins the ranks of tech giants: Amazon, Google, Meta (formerly Facebook), Apple, Microsoft, Alibaba, eBay, and many others who are part of the FIDO Alliance. You can explore the full list of member companies here.

The registration process for SMG was led by Mikel Grabocka – Security Architect in our Group Security & Anti-Fraud department, with invaluable support from Mostafa Abdelmoez, Group Director Security & Anti-Fraud. Their dedication and expertise played a pivotal role in making our membership in the FIDO Alliance possible.

SMG's Pledge to Cybersecurity

As we observe Cyber Security Month, SMG reaffirms its commitment to cybersecurity by joining the FIDO Alliance. Our participation in this groundbreaking initiative aligns with our mission and keeps us at the forefront of technology developments. Together with industry leaders, we aim to make the digital world safer and more user-friendly for everyone.

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