Auswertungen Motorräder 2021

30.01.2022

Günstig in Uri und teuer im Graubünden

Bei den Motorrädern gab es die günstigsten Angebote im Kanton Uri. Dort war ein Motorrad aus den fünfzehn beliebtesten Modellen durchschnittlich für 7‘484 Franken zu haben. Ebenfalls günstig im Angebot waren die Maschinen in den Kantonen Appenzell Innerrhoden (8‘704 Franken) und Glarus (11‘375 Franken). Im Schnitt am teuersten wurden die Motorräder im Kanton Graubünden angeboten – für fast 15‘800 Franken – also doppelt so teuer wie im Kanton Uri. Danach folgten die Kantone Jura (15‘613 Franken) und Nidwalden (14‘623 Franken). Allerdings unterschieden sich die Angebote in Uri und Graubünden stark voneinander hinsichtlich der Anzahl und der Modelle. Im Kanton Uri wurden nur fünf Motorräder inseriert, worunter eine Kawasaki Z 650, zwei KTM Adventure, eine KTM Duke und eine Yamaha MT-07 zählten. Diese Motorräder gehören eher zu den preiswerteren Einsteiger-Modellen. Hingegen verzeichnete das Bündnerland 240 inserierte Maschinen. Davon waren je ein Drittel Modelle von BWM und Harley Davidson, welche eher teurer sind und somit auch die Durchschnittspreise in die Höhe treiben.

* Datengrundlage 

Untersucht wurden für die Analyse die Daten vom 1. Januar 2021 bis zum 31. Dezember 2021. Die Daten von AutoScout24 und Car For You wurden aggregiert, die Daten von MotoScout24 separat ausgewertet. Berücksichtigt für die Berechnungen wurden die Durchschnittspreise der jeweils fünfzehn am häufigsten inserierten Modelle – sowohl bei Neuwagen, bei Occasionsfahrzeugen (bei beidem Fahrzeugtyp Personenwagen) sowie bei Motorrädern. Bei den Neuwagen wurden die inserierten Modelle im Preissegment zwischen 1‘000 und 100‘000 Franken und einer Erstregistrierung ab 2021 berücksichtigt. Bei den Occasionsfahrzeugen wurden die inserierten Modelle im Preissegment zwischen 1‘000 und 100‘000 Franken, mit einem Kilometerstand von bis zu 411‘000 und bis zu einem Alter von sechs Jahren berücksichtigt. Bei den fünfzehn am häufigsten angebotenen Motorrädern wurden die neuen und die gebrauchten Fahrzeuge nicht separat analysiert. 

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

Fotos vom Management mit und ohne Hintergrundfarbe als ZIP-Datei

Logo zum Download in allen Versionen