Über uns

Wir sind der neue Digital Hub der Schweiz
Entdecke SMG

Unsere Marken

Die SMG Swiss Marketplace Group ist ein digitaler Pionier, der den Menschen das Leben mit wegweisenden Produkten erleichtert. Mit unseren Marktplätzen möchten wir den anspruchsvollsten Nutzerbedürfnissen gerecht werden. Wir stellen unserer Kundschaft die besten Tools zur Verfügung, die ihr helfen, heute und in Zukunft erfolgreich zu sein.

Real Estate

Automotive

General Marketplaces

Finance &
Insurance

Unsere Purpose & Values

Als Schweizer Unternehmen mit internationalen Standorten vereinen unsere Value & Purpose vielfältige Teams weltweit. Die Festlegung in Englisch spiegelt unser Engagement für Inklusivität und Klarheit wider, um ein gemeinsames Verständnis in unserem globalen Netzwerk zu fördern. Entdecke die Essenz dessen, wer wir sind, und was uns zu einer gemeinsamen Vision antreibt:

We simplify lives by connecting and empowering millions of people to make efficient and informed decisions. We aim to be the international reference for digital marketplaces and an exciting place to work, always seeking excellence while driving sustainable choices.

Better Together

Together we unleash our full potential. We speak openly and commit to the team. We believe in a culture of inclusiveness, trust and fun.

Aim High

We wow our customers. They are our focus. We are bold. We strive for excellence

Act Responsibly

It starts with us. We actively drive society towards more sustainable consumption. We balance today and tomorrow.

Unser Management

Unser Team, das dafür sorgt, dass SMG als neues, zukunftsorientiertes Unternehmen die Herausforderungen der Zukunft erfolgreich meistert.

Christoph Tonini

Chief Executive Officer

Boris Gussen

Chief Financial Officer

Jessica List

Chief Corporate Officer

Jessica List

Chief Corporate Officer

Alberto Sanz

Managing Director Automotive

Alberto Sanz

Managing Director Automotive

Martin Waeber

Managing Director Real Estate

Francesco Vass

Managing Director General Marketplaces

Jochen Pernegger

Managing Director Finance & Insurance

SMG in Zahlen

39.81 Mio​

Besuche

im Monat Oktober auf allen SMG Plattformen

10.77 Mio

Nutzer:innen

im Monat Oktober auf allen SMG Plattformen

Unser Netzwerk ist weltweit vertreten

SMG beschäftigt fast 1000 Mitarbeitende an mehreren Standorten. Unsere Zentrale befindet sich in Zürich in der Schweiz.

1 Werdstrasse
Zürich, Schweiz
2 Flamatt
Freiburg, Schweiz
4 Zug
Zug, Schweiz
5 Belgrade
Belgrade, Serbien
6 ho chin minh city
Ho Chi Minh City, Vietnam
7 valbonne
Valbonne, Frankreich
8 berlin
Berlin, Deutschland
alexey-turenkov-bWJiSZjIgTM-unsplash
Goa, Indien

Unsere Geschichte und Ausblick

SMG ist ein junges Unternehmen, dessen Marken ihre Märkte jedoch seit Jahren prägen. Erfahren Sie mehr über die Geschichte des Unternehmens und über seine Zukunft.

Mehr erfahren

Wer wir sind

Wir sind ein wegweisendes Netzwerk von Online-Marktplätzen und ein innovatives Digitalunternehmen, das den Menschen das Leben mit zukunftsgerichteten Produkten vereinfacht. SMG Swiss Marketplace Group AG gibt ihren Kundinnen und Kunden die besten Tools für ihre Lebensentscheidungen an die Hand. Das Portfolio umfasst Real Estate (ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) und Finance and Insurance (FinanceScout24, moneyland.ch). Das Unternehmen wurde im November 2021 von TX Group AG, Ringier AG, Die Mobiliar und General Atlantic gegründet.

Die SMG Swiss Marketplace Group AG ist ein wegweisendes Netzwerk von Online-Marktplätzen und ein innovatives Digitalunternehmen, das den Menschen das Leben mit zukunftsgerichteten Produkten vereinfacht.

SMG Swiss Marketplace Group AG gibt ihren Kundinnen und Kunden die besten Tools für ihre Lebensentscheidungen an die Hand. Das Portfolio umfasst Real Estate (ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) und Finance and Insurance (FinanceScout24, moneyland.ch). Das Unternehmen wurde im November 2021 von TX Group AG, Ringier AG, Die Mobiliar und General Atlantic gegründet.

Portfolio

Blog

Advertising

Media

© SMG Swiss Marketplace Group Ltd. 2025
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© SMG Swiss Marketplace Group AG 

2025

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© SMG Swiss Marketplace Group AG 

2025

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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