Real Estate

The smartest Real Estate marketplaces in Switzerland
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Our understanding of Real Estate is unparalleled

We have decades worth of Real Estate expertise at SMG Swiss Marketplace Group. We want to make sure that our users and business customers alike find exactly what they are looking for. From new tenants, to a city apartment with a balcony, to a country house with a view. We want to make sure that our platforms meet all of our customers needs and exceed their expectations.

We help to shape the Real Estate market

Regional market knowledge, many years of industry experience and personal support are key. This is how we give our customers and users a decisive advantage.

1-homegatech

The smartest property search in Switzerland

Homegate
5-immoscout24

The key to your dream property is not far away at ImmoScout24

ImmoScout24
2-immostreetch

Searching for real estate made easy

ImmoStreet.ch
3-acheter-loverch

Property search in the major cities of French-speaking Switzerland

Acheter-Louer
4-iazicifi

Information for your real estate. IAZI creates transparency.

IAZI CIFI
6-casasoft

Digital solutions for real estate marketing

CASASOFT
7-homech

Search and find apartments and residential homes

home.ch
8-publimmo

An efficient management tool

PUBLIMMO
Alle-Immobilien_Logo_white_RGB_small
Searching for an apartment to rent or house to buy in Switzerland
alle-immobilien.ch
Flatfox_Logo_white_RGB_small2
Renting and managing real estate. Completely digitally
Flatfox

Real Estate in Numbers

16.15M

Visits

in the month of October on all Real Estate platforms

5.06M

Users

in the month of October on all Real Estate platforms

Welcome to

SMG Real Estate for B2B

At SMG Swiss Marketplace Group, we can draw on our decades of experience. We make sure that our users and you as a business customer find exactly what you are looking for – from new tenants to a city flat with a balcony or a country house with a view.

Learn more

Read the latest Real Estate news

18.03.2025

Asking rents in February: No major fluctuations
06.03.2025

Single-family homes are becoming cheaper, but condominiums are more expensive
18.02.2025

Digital hazard monitoring of natural forces helps the real estate industry with risk management
More Media Releases

A look behind the scenes of Real Estate at SMG

27.09.2023

ImmoScout24’s Illustrative Journey to Brand Awareness
03.08.2023

Tech Innovations Boost Homegate’s Successful Branding Campaign
20.12.2022

Scout24 Rebranding: The Importance of Messaging
View All Blog Articles

Our Portfolio

The digital automotive platforms in Switzerland with the best selection of vehicles

Automotive

The most trusted Swiss general marketplaces

General Marketplaces

Financing and insuring made easy

Finance & Insurance

Work With Us

We hire the best digital talents to meet the highest demands of our users and customers in Switzerland. In return, we offer you an attractive, innovative, friendly and fast-paced work environment where you can reach your full potential, achieve your goals, and your successes are celebrated. On our Careers page you will find all of our vacancies within our Real Estate brands, and all of SMG.

Find your position

SMG Swiss Marketplace Group Ltd. is a pioneering network of online marketplaces and cutting-edge digital company that simplifies people’s lives with innovative products.

SMG Swiss Marketplace Group Ltd. provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Flatfox, alle-immobilien.ch, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24, moneyland.ch). The company was founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic.

Portfolio

Blog

Advertising

Media

© SMG Swiss Marketplace Group Ltd. 2025
x

© SMG Swiss Marketplace Group AG 

2025

Marta Andreoni

Head of Design for Automotive

Introduce yourself and your role at SMG

I’m Marta Andreoni, Head of Design at SMG Automotive. I lead the design and UX writing team shaping AutoScout24 user experience. 

In my role, I wear many hats. My main focus is ensuring we stay true to our vision “simplifying people’s lives and connecting humans through innovative digital platforms” and our brand promise, “make it happen”. I challenge my team to think user-first, push for innovation, ease of use for our customers and make forward-thinking decisions, even within business and technological constraints.

 A big part of my role is supporting each designer’s growth, motivation, and career development. Through one-on-one coaching, mentoring, group work, and projects, I help my colleagues set and achieve their goals while fostering new learning opportunities.

What helps you feel empowered and confident in your role?

If I had to mention one thing I would say “being proactive” has been key to feeling more empowered. I enjoy solving problems, so when issues or opportunities arise, be it in the product, market or the team, I get curious and I proactively investigate the reasons and try to bring inputs to be discussed with others, this makes me feel I can be part of the process or solution and my point of view is going to be taken seriously. My optimism also plays a role, giving me confidence that even the most complex challenges can be solved. 

Besides, having trust from other managers and colleagues makes me feel in a safe environment where I can take ownership on topics I’m passionate about. 

What’s one thing SMG does well in fostering an inclusive workplace? What more can be done to amplify and support different perspectives in the workplace?

In my experience, we strive for balancing top-down and bottom-up inputs, ensuring employees can influence product directions, processes, and culture. People are approachable, and our strong feedback culture helps voices be heard. Across SMG, initiatives like regular People & Culture Surveys, topic guilds, and events in our locations across the world foster open exchange and mutual learning.

That said, I’ve noticed that quieter voices sometimes get less space, or interacting with top management can feel intimidating, especially when giving critical feedback. To make participation more inclusive, we could apply more facilitation and group work techniques like structured turn-taking, written input, and smaller group discussions – ensuring everyone, regardless of confidence level, seniority or personality, feels comfortable contributing. 

Design is often about seeing the world differently. How do unique perspectives contribute to more innovative, inclusive, or impactful design?

Design is about understanding diverse user personas and perspectives to create solutions that truly meet their needs or create new opportunities. I believe in the power of collaboration to shape user experiences – bringing together different disciplines, backgrounds, and lived experiences helps challenge assumptions, uncover blind spots, and drive more inclusive, innovative, and impactful solutions.

Looking back on your career, what’s one lesson or piece of advice you wish you had known earlier as a leader in design?

There are three things no one really prepares you for as a design leader: dealing with constant change, facing failure and handling emotions at work. These topics aren’t talked about much until you face them. I was lucky to learn from others’ experiences, but much of it came through my own.

One thing I wish I had understood earlier is the power of emotional intelligence, my job is no longer about the content and the design, it is about people. Self-awareness, not just of your own emotions, but also how others feel and react, can be the difference between conflict and harmony, frustration and clarity. The more I grow as a leader and designer, the more I realise that design isn’t just about doing the design job, delivering solutions on the market: it’s about navigating people, their emotions, and making change more acceptable and transforming issues into opportunities, both within the organisation and through great products.

 

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