Scout24 Rebranding: The Importance of Messaging
20. December 2022
In this third and final part of our rebranding trilogy, we want to talk about the campaigns set up for this rebranding.
In this third and final part of our rebranding trilogy, we want to talk about the campaigns set up for this rebranding.
There are many ways to incorporate sustainable habits into your various on- and offline routines. However, these habits can only be formed if they are accessible.
Trust is a broad term, especially when we apply it to the online world. For online marketplaces, trust plays a crucial role in their success. It is one of the most important factors that contribute to the willingness to buy and sell on a platform.
This article will take a closer look at the sponsoring and collaboration efforts between our Automotive division – more specifically AutoScout24 – and one of the most important B2B events in the Swiss automotive industry: “Schweizer Auto des Jahres”.
SMG Swiss Marketplace Group (SMG) and UBS plan to enter a longer-term partnership for advising, arranging, and marketing mortgages. Users of SMG real estate platforms such as Homegate or ImmoScout24 will get direct access to UBS’s full product range and expertise.
October is Cyber Security Month. However, cyber security is not just relevant for a month. As a company that operates primarily online, it is our responsibility to ensure that we take our employees’ and users’ security seriously 365 days of the year.
Our Scout24 brands have been operating in colourful new armour for three months now. In this second part of our rebranding trilogy, we want to showcase how the brand identity was adapted to the local market.
The SMG Swiss Marketplace Group has entered into an advertising marketing partnership with the two marketers Goldbach Audience (Switzerland) AG and Ringier Advertising.
At Automotive, our brands work very closely with car dealerships to make sure that they can offer their users a great selection and comparison of different makes and models.
On the first of July, all Scout24 brands belonging to SMG Swiss Marketplace Group went live with a new look and feel!
