Our Scout24 brands have been operating in colourful new armour for three months now. In this second part of our rebranding trilogy, we want to showcase how the brand identity was adapted to the local market.
SMG Swiss Marketplace Group Ltd. is a pioneering network of online marketplaces and cutting-edge European digital company that simplifies people’s lives with innovative products.
SMG Swiss Marketplace Group Ltd. provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24, CAR FOR YOU), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24). The company was founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic.