Daniel de Carvalho, Group Director Corporate Communications at SMG shares his thoughts with us in this guest article.
tutti.ch has been in motion quite a bit these past few years. One particularly challenging project was moving their legacy setup onto the AWS cloud.
Marketing Mix Modelling (MMM) is a decades-old method for optimising marketing spending. The term was established in 1979 but refers to a wide range of models of varying complexity.
You are most likely familiar with Search Engine Optimization (SEO); a process to increase the organic website traffic and the quality of said traffic to a website that comes from search engines, such as Google or Bing.
Daniel de Carvalho, Group Director of Corporate Communications at SMG, has written this article about his responsibilities to guide his team in the right strategic direction, and to articulate who they are and what they do.
Imagine completely shutting down a website like tutti.ch. Sound scary?