For the second consecutive time, Swiss Marketplace Group AG, together with its brand AutoScout24, along with Zurich Insurance, the University of St. Gallen, and the University of Lucerne, conducted the Swiss Mobility Monitor.
Daniel de Carvalho, Group Director Corporate Communications at SMG shares his thoughts with us in this guest article.
Marketing Mix Modelling (MMM) is a decades-old method for optimising marketing spending. The term was established in 1979 but refers to a wide range of models of varying complexity.
You are most likely familiar with Search Engine Optimization (SEO); a process to increase the organic website traffic and the quality of said traffic to a website that comes from search engines, such as Google or Bing.