For the second consecutive time, Swiss Marketplace Group AG, together with its brand AutoScout24, along with Zurich Insurance, the University of St. Gallen, and the University of Lucerne, conducted the Swiss Mobility Monitor.
Daniel de Carvalho, Group Director Corporate Communications at SMG shares his thoughts with us in this guest article.
On the first of July, all Scout24 brands belonging to SMG Swiss Marketplace Group went live with a new look and feel!
Marketing Mix Modelling (MMM) is a decades-old method for optimising marketing spending. The term was established in 1979 but refers to a wide range of models of varying complexity.
You are most likely familiar with Search Engine Optimization (SEO); a process to increase the organic website traffic and the quality of said traffic to a website that comes from search engines, such as Google or Bing.
Feed-driven ads are ads that can be created dynamically, based on your product feed, to allow you to advertise multiple products/services at scale.
SMG Swiss Marketplace Group Ltd. provides customers with the best tools to meet their life decision needs. The portfolio includes Real Estate (ImmoScout24, Homegate, Immostreet.ch, home.ch, Publimmo, Acheter-Louer.ch, CASASOFT, IAZI), Automotive (AutoScout24, MotoScout24, CAR FOR YOU), General Marketplaces (anibis.ch, tutti.ch, Ricardo) and Finance & Insurance (FinanceScout24). The company was founded in November 2021 by TX Group AG, Ringier AG, La Mobilière and General Atlantic.
© SMG Swiss Marketplace Group Ltd. 2022
